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Digital Marketing in UK: Top Universities, Requirements, Scholarships, Jobs & More for Digital Marketing Course in UK

Kashyap Matani

Digital marketing is now the most preferred online marketing strategy companies use. Companies now use digital marketing as the main component of their marketing plans to increase sales and profits. For a firm to succeed, digital marketing strategies are essential, fundamental, and significant. As a result, employers are highly demanding graduates who can combine a strong understanding of traditional marketing with efficient digital technology. Digital marketing course in UK is in high demand offering quality education to students.

Talented students from all around the world attend digital marketing universities in UK to study various cultural views on contemporary digital concerns. Some of the UK's premier universities offer top-ranked digital marketing degrees.

In this blog, we will dwell at length about various digital marketing UK universities, best courses, the application process, fee structure, available scholarships and career prospects.

Table Of Content

Digital Marketing Degree in UK Highlights

Let us begin by looking at the important specifications of digital marketing in UK:

Course Duration

4 years for Bachelors

1-2 years for Masters

Total Fees


Bachelor’s 21292.30 GBP (23, 50,000 INR) annually

Masters- 25,750 GBP (24, 82,810 INR) annually

Admission Eligibility

Bachelor's degree: 12th class passing certificate with 50% marks

Master's degree: 65% in bachelor’s and GPA of 3.0

Average Salary

Around 78,000 GBP (75,20,747 INR annually

Why Study Digital Marketing Degree In UK?

The UK is the ideal location for digital marketing due to the employment of cutting-edge marketing techniques. All UK universities routinely upgrade the curriculum for this course to keep up with the numerous brand-new advances. Digital marketing UK University that offers this course strongly focuses on a critical view of marketing. Examining the changing digital trends that have a fair possibility of lasting the test of time is what drives students to enroll in digital marketing in UK. Some other reasons are-

  • Through real-world marketing assignments and virtual business exercises, you will build vital abilities. Focusing on digital marketing concepts and practices will help you understand the technologies.
  • To make sure that the course represents the most recent advancements in the subject, you will have specialists to teach who are research-focused.
  • You will understand how digital marketing functions if you want to develop successful marketing initiatives. You will be able to develop successful campaigns by learning about digital marketing.
  • Several digital marketing universities in UK are providing the program, including internationally renowned and accredited institutions.

Suggested: MBA Universities in UK

Top Digital Marketing Universities in UK

To pursue the digital marketing course, there are some leading digital marketing universities in UK. Some of these are listed below.

Let us check each university in details-

Newcastle University

Established in 1834, Newcastle University is a prestigious school with a global reputation for academic achievement. You can get ready for a career in the digital business world through its master's course. They are creating the leaders of the future for the digital era. In our Data Analytics for Managers curriculum, you will learn how to analyze data using commercially available software.



QS WUR 2023


Program Offered

MSc in Digital Marketing 1 years

Program Fees (Annual)


12,600 GBP (12,14,889INR)

Strathclyde University

The highly acclaimed Strathclyde Business School's Department of Marketing sources its course material from eminent academic experts within the Business School. The course also gains from the University's long-standing partnerships with businesses and the participation of business partners in its development and delivery.



QS WUR 2023


Program Offered

MSc in Digital Marketing Management 1 years

Program Fees (Annual)


22,298.32GBP (21,50,000 INR)

Loughborough University

The MSc in Digital Marketing at Loughborough University is designed to give students a thorough understanding of digital technologies and the fundamentals of modern digital marketing strategies. The program enhances your expertise in digital technologies, data processing, information management, SEO, artificial intelligence, etc.



QS WUR 2023


Program Offered

MSc in Digital Marketing 1 year

Program Fees (Annual)

24,750 GBP (23,86,390 INR)

University of Sheffield

University of Sheffield offers digital marketing courses that assist you in developing effective marketing strategies and in laying the groundwork for strategic marketing management. Additionally, you will get a comprehensive understanding of the environment, including the technological and societal issues encountered by those working in the marketing industry.



QS WUR 2023


Program Offered

MA Digital Media Marketing  1 year

Program Fees (Annual)


26,600 GBP (25,64,767INR)

University of Leeds

A job in strategic marketing is perfectly suited for those with this master's degree, at the University of Leeds. You'll study important topics like global marketing, marketing strategy, and marketing research while learning to appreciate contemporary marketing management theory and practice advancements.



QS WUR 2023


Program Offered

Digital Media BA- 4 Years

Consumer Analytics and Marketing Strategy- 1-year

Program Fees (Annual)

Bachelor’s 21292.30 GBP (23,50,000 INR)

Masters- 25,750 GBP (24,82,810 INR)

Suggested: MBA in Marketing in UK

Program Overview And Curriculum For Digital Marketing In UK

The digital marketing course in UK is for aspirants keen to learn about online and offline marketing and branding of the product. Graduates are highly capable of handling the nitty-gritty of marketing to achieve higher goals for their respective organizations.

Courses Offered under Digital Marketing in UK

  • MSc in Digital Marketing
  • Digital Media BA

Important Topics Covered in the Course are-

  • Digital Marketing and Analytics research
  • Web Marketing and Analytics
  • The Digital Consumer
  • Social Media Analytics

Suggested: UK Universities with High Acceptance Rate

Eligibility Criteria for Digital Marketing in UK

To study the best digital marketing courses in UK, you need to have the right eligibility criteria that can help in seeking admission. Some of these are mentioned below-

  • Educational Qualification
  • English Language Proficiency Test Scores
  • GRE or GMAT Test Scores
  • Work Experience
  • Passport & Student Visa

Let us check each eligibility in detail below:

  • Educational Qualification

For Bachelors

  • Students should carry a qualifying certificate of class 12th or high school from a registered educational institution with relevant background having a score of 50%. Also, 112 to 128 UCAS Tariff points from the IB and GPA of 3.0
  • English proficiency test certificate (TOEFL & ELITES)
  • Students might have to provide their GRE scores as specified by the particular university.

For Masters

  • Students must provide an undergraduate degree or certificate in a related field of study with 65% and a GPA of 3.0
  • Students may ask to provide their medical history or medical documents

Suggested: How to Finance Your Studies in UK?

English Language Proficiency Test Scores

International students need to submit their TOEFL, IELTS score or equivalent English proficiency test scores for a digital marketing degree in UK. The minimum test score requirements for the English language to study in the UK are-


Another important requirement for international students to pursue accounting courses in UK is the GMAT or GRE qualification. Average scores as per the tests are:

Work Experience

For master’s or MBA courses, UK universities may ask for work experience. Having 3-4 years of work experience is best. Although it might not be a compulsory requirement, having enough professional experience will definitely help to enhance your chances of admission.

Passport & Student Visa

Obtaining a student visa for the nation you desire to study in is one of the key requirements for studying abroad, in addition to meeting the admission requirements. The average processing time for a UK student visa is three weeks, though it may take longer during busy periods.

Documents Required for Digital Marketing in UK

So, a complete list of documents to study digital marketing in UK include:

  • Academic Transcripts
  • Updated Resume
  • TOEFL/IELTS/GMAT/GRE scorecards
  • Letters of Recommendation
  • Valid Passport
  • Statement of Purpose
  • Proof of relevant job experience (if applicable)
  • Proof of Funding for living and study expenses

Admission Process for Digital Marketing Degree in UK

Students looking forward to studying at any digital marketing universities in UK need to follow the following admission process-

  1. Search for the universities offering the respective course in the UK and visit the official website to gather information.
  2. Once selected, fill out the application form available on the website and pay the fee.
  3. Check all the needed documents for the admission process and upload them online before the deadline date.
  4. If your application is accepted, you’ll receive an email from the applied universities for marketing programs.
  5. Prepare for the interview rounds with the university.
  6. If chosen, the applied university will send you an acceptance letter; you must submit the confirmation letter within the specified time window.
  7. After the final confirmation, pay the tuition fee of the applied program and also apply for the UK student visa.

Suggested: Eligibility and Requirements for MS in UK

Cost of Studying Digital Marketing in UK

You must have an estimate of your living and study expenses in UK if you want to pursue higher education. Tuition fees and cost of living are two aspects to consider.

Tuition Fees

On average, the annual tuition fees charged by digital marketing universities in UK are around-

  • Bachelor’s 21292.30 GBP (23, 50,000 INR)
  • Masters- 25,750 GBP (24, 82,810 INR)

Cost of Living

The average cost of living for international students in the UK is around 2,500 GBP (INR 2, 39,163) annually. The cost of living is calculated keeping various factors in mind like the location, transportation, and other expenses.


Cost Per Month


1,500 GBP  (1,43,473 INR )


200 GBP (19,129 INR)


 45 GBP (4,302 INR)

Study Materials

2,000 GBP (1,91,117 INR) Annually

Suggested: Private Universities in UK

Scholarships for Digital Marketing Degree in UK

Students pursuing a digital marketing degree in UK will need scholarships to cover the cost of study. Some of the popular grants offered are-


Awarded to

Business and Management Scholarships

Awarded to students pursuing masters


Merit Scholarships for Indians

For aspirants from other countries pursuing masters

Amount 4,000 GBP (38,56,79.33 INR)

International Academic Excellence Scholarship

For students excelled in academic from other countries

Amount- 1,500 GBP (14,4629 INR)

PG-Taught International Scholarship              

For students pursuing PG course

Amount- 2000 GBP (19,2,839 INR)

Suggested: Scholarships for Indian Students in UK  

Job Scope After Completing Digital Marketing Course in UK

Since the UK instituted a 2-year stay-back policy for international students, the possibilities of getting a better job post completion of the course are high. The average annual salary of a digital marketing expert in the UK is around 78,000 GBP (75, 20,747 INR).

Some popular jobs and salaries after pursuing best digital marketing courses UK are:

Job Role

Annual Average Salary

Content Marketing Strategist

78,500 GBP (7568956.91 INR)

Content Marketing Lead

78,000 GBP (7520747 INR)

Market Research Analyst

86, 500 GBP (8340315 INR)

Brand Manager

1, 15000 GBP (11088280 INR)

Suggested: Post Study Work Permit in UK

Some of the things to consider pursuing a degree in digital marketing in the UK are increasing demand, greater stay-back opportunities, and professional placement pathways. If you want to know more about pursuing digital marketing course in UK, do connect with our Yocket professionals.


Frequently Asked Questions for Digital Marketing Course in UK

Which are the top universities to pursue digital marketing in the UK?

Are IELTS/TOEFL scores vital for a digital marketing course in the UK?

Is there a good scope for higher studies in digital marketing in the UK?

Is masters in digital marketing in the UK available?

How long is a master's degree in digital marketing in the UK?

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