How did you write SOP in a great format & with excellent vocabulary?

Please give any resources you relied on. There are many websites explaining format in brief but how did you guys write 2

University suggestion based on my profile for MEM Course

Current cgpa 7.66GRE score 300Quants 154Verbal 145 AWA 2.52 internships 2projects based on arduinoTrying to give

Every profile has 320+ Gre, don't worsen your profile.

No strange to see, be it any profile coming up, with no less than a 320+ gre scores, and miserable TOEFL and AWA.😅Just

MSBA at University of Cincinnati vs University of Utah?

I have admits from these colleges and need help in deciding which one to choose. Any help/guidance would be appreciated