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Digital Marketing Courses in USA: Everything About Digital Marketing Courses in USA for International Students

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Yocket Editorial Team
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Digital marketing courses in USA are extremely helpful to students and learners in developing the ability to connect with consumers via various channels and digital platforms such as social media. Digital marketing universities in USA dominate global rankings, and the country also provides a diverse range of exciting study locations subsidized by state governments.

Several Digital Marketing courses in USA for international students are readily available, many of which are well-known worldwide. With the constant increase in internet users worldwide, Digital Marketing has opened up numerous employment opportunities as well. Let us help you know the minutest details about digital marketing in USA universities through our blog below!

Table of Contents

Why Study Digital Marketing in USA?

Digital marketing courses in USA are fast gaining pace as one of the highly chosen programs and courses among the international student population. Let us know why:

  • By 2029, the digital marketing sector will employ 18,800 to 19,100 people.
  • Consistent growth in digital media spending suggests that college graduates with a high level of creativity, transferable skills, and strong communication and computer skills have access to the best job opportunities in the United States.
  • Digital marketing graduates have comparable employment rates to MBA graduates in the United States, with some universities reporting a 95 percent employment rate.
  • The digital marketing sector is projected to grow at a six percent annual rate until 2029. From now until 2029, the digital marketing industry is projected to expand at a 6% annual rate. This is greater than the average, indicating that the stream is active in the labor market.
  • Per the BLS, the market research analysts are projected to grow by 23% through 2026 in employment. Because the minimum requirement for employment is a bachelor's degree, completing a master's degree allows you to experience a significant salary increase. This is estimated to be a 70-90 percent increase.
  • According to the report, 74% of employers value a US degree more. As a result, it benefits students' careers even after they return to their home countries.

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Top Digital Marketing in USA Universities

Given below is the list for some of the best digital marketing in USA universities:

  1. University of Pennsylvania
  2. University of Illinois
  3. University of Southern California
  4. NYU Stern
  5. Sacred Heart University

Let us know about each of these best universities for digital marketing in USA, along with their rankings, Digital Marketing courses in USA offered, and the average tuition fee, in detail:

University of Pennsylvania

The University of Pennsylvania, a private Ivy League university, is a research university in Philadelphia, Pennsylvania. Penn, with four bachelors of Digital Marketing in USA. The university also offers a one-of-a-kind brand management specialization that covers brand development, dynamics, and best practices in an online setting. Students will learn how to build brands using the internet, social media strategy, and privacy policies.

QS World Ranking 2023

13

Popular Programs

BS in Marketing Management

Program Duration

BS: 3 Years

Average Fees Per Year

80,072.85 USD (63.69 lakhs INR)

Suggested: Know about the best universities in US for MS

University of Illinois

Columbia University is one of the top Digital Marketing universities in USA offering a Master's of Science in Digital Marketing Degree. This program teaches students about Accounting. Accountants earn an average of 90,000 USD annually, with a 2.64 percent annual increase.

QS World Ranking 2023

19

Popular Programs

Marketing in Our New Digital World

Digital Marketing Analytics

Digital Media and Marketing

Program Duration

Certificate course: 8 weeks

Average Fees Per Year

3,840 USD (3,06,906.62  INR)

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University of Southern California

The Marshall School of Business, USC, provides a Master of Science in Marketing program focusing on digital marketing. The classes cover data analytics, digital advertising management, conversion optimization, search engine optimization (SEO), social media campaign management, and web analytics. Online degrees are available for marketers who prefer distance education in addition to the Marshall School of Business's programs at USC's main campus in Los Angeles.

QS World Ranking 2023

67

Popular Programs

MS in Digital Social Media

Program Duration

MS: 2 years

Average Fees Per Year

63,840 USD (51,02,577.98 INR)

Suggested: Best MS Specializations in USA

NYU Stern

The Leonard N. Stern School of Business is based in New York City. The Digital Marketing specialization equips students with the strategic and analytical skills needed to guide organizations in a digital world awash in data on customers, products, and interactions.

QS World Ranking 2023

30

Popular Programs

Master of Science [M.Sc] Integrated Marketing

Program Duration

2 years

Average Fees Per Year

62,175.15 USD (49.7 Lakh INR)

Suggested: All about MS in Digital Marketing in USA

Sacred Heart University

The New York University thought process emphasizes the significance and central role of finance in the future and in the construction of urban environments. With this in mind, the NYU course curriculum focuses on teaching the fundamentals of MBA in Digital Marketing abroad as well as theories and algorithms for developing autonomous intelligent individuals.

QS World Ranking 2023

202

Popular Programs

MS Digital Marketing

Program Duration

MS: 1 year

Average Fees Per Year

28,050 USD(22,44,084.15 INR)

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Program Overview for Digital Marketing in USA

Digital marketing in USA universities consist of 30-36 credit hours that students must complete. These are divided into electives and a required well-researched thesis.

Best Digital Marketing colleges in US

University of Pennsylvania

Columbia University

University of Texas

Northwestern University

NewYork University

Digital Marketing Course fees in USA

 

BSc: 49,816 USD (39,55,714.20 INR)

Certificate: 3,840 USD (3,06,906.62  INR)

MS: 58,720 USD (46,62,749.68 INR)

Best Digital Marketing Courses in USA

Bachelor of Science [B.SC]Digital Marketing

Master of Science[M.Sc.]/ MBA in Digital Marketing; Ph.D. in Marketing

Marketing in Our New Digital World

Digital Marketing Analytics

Digital Media and Marketing

Scope of Digital Marketing in USA

Campaign specialist

Search marketing strategist

Social media specialist

Assistant brand manager

Content marketing strategist

Advertising strategy planner

Top Recruiters

Booz Allen, Cartier, FIG, Disney, Diesel, IBM, Michael Kors, etc

Course Duration

BSc: 3-4 years

Certificate: 8 weeks

MS/MSC: 1-2 years

Suggested: How to Choose Your University in US for MS? 

Eligibility Criteria to Study Digital Marketing in USA

Before applying to any Digital Marketing institute USA, you must be clear about the eligibility criteria for applying for the program. We have broadly divided the eligibility for Digital Marketing courses in USA for international students into the following categories:

Education Qualification

Candidates' undergraduate/12th GPA must be greater than 3.0 on a scale of 4 in order to be admitted to their desired college for studies with 16 years of formal education.

English Language Requirements

The English Proficiency Test is mandatory for international students' admission to any USA Digital Marketing program. For MS in Digital Marketing in USA, Ph.D. in Digital Marketing in USA the required IELTS is a minimum of 7.0 and a TOEFL score of 80-85.

GRE Scores

GRE scores are essential when applying for MS courses at American colleges. Most colleges require GRE scores, each with its own minimum acceptable score range. Candidates for admission to master's programs must have a good quantitative score. Some Universities also do not ask for a GRE score card.

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Documents Required to Study Digital Marketing in USA

Here is the list of documents for admission in Digital Marketing courses in USA for international students:

  • Passport (with at least six months validity)
  • Visa fee receipt SEVIS-Fee payment receipt
  • Form DS-160, from a US institution
  • Provisional certificates or original marks sheets
  • Score sheet for standardized exams taken in preparation for study in the United States.
  • Sufficient funds are available.
  • Appointment letter for a visa (original as well as copy)

Suggested: Sample LOR for Digital Marketing

Application Process to Apply for Digital Marketing In USA

Moving on, let us help you with the application process for some of the best digital marketing courses in USA:

  • The application process is completed online. Students must keep track of admission dates and deadlines.
  • To avoid any delay, scanned and Students should keep original copies of each document on hand.
  • Fill out the application form, include a photograph, and bring a printout to the interview.
  • Arrange your interview at the Consulate or Embassy for 160 USD (INR 11,895).
  • Bring all required documents to the interview.
  • Attend the interview and await the authorities' decision.
  • When your visa is approved, you will pay the issuance fee and plan your trip accordingly.
  • Pay your deposit by agreeing to the university's terms and conditions to get admission into the best Digital Marketing programs in the US. Remember that the deposit is non-refundable in this case.

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Cost of Studying Digital Marketing in USA

When it comes to pursuing a master's in Digital Marketing colleges in USA, one of the top preferences among students is the USA. But it is one of the costly places to study. The cost of living depends on numerous factors but important ones to consider are tuition fees and cost of living:

  • The tuition fee is different for each program at the best Digital Marketing Universities in USA but on average it costs 23,000 to 76,000 USD ( 17-56 Lakhs INR) per year for masters.
  • The cost of living in USA differs for each student depending upon students’ lifestyles. But on average, the average yearly cost of living is 500- 1000 USD(39,649.58- 79,305.75 INR) including housing, food, travel, stationery, recreational activities, etc.

Scholarships Available for Digital Marketing in USA

If you are planning to pursue a Digital Marketing degree in USA, so for international students and financial aid are provided by several universities, here are the popular scholarships:

Scholarship Name

Awarded to

Award (in USD)

Yeshiva University Bright Futures Scholarship

Students who commit to working on a meaningful project with a faculty member

25,000 (19,96,437.50 INR)

Robert S. McNamara Fellowship Program

P.hD scholars

25,000(19,82,273.75 INR)

Central Sector Scheme of National Overseas Scholarship

 low-income students belonging to the Scheduled Castes, Denotified Nomadic and Semi-Nomadic Tribes, Landless Agricultural Laborers, and Traditional Artisans category to obtain higher education

16,920 (12,48,019 INR)

Debesh Kamal Scholarship

 All the undergraduate, graduate, and doctoral programs

1,385 (1,09,794.70 INR)

 

Go Clean Scholarship

All the graduate and doctoral programs having GPA more than 2.5

3,500 (2,79,501.25 INR)

 

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Job Prospects After Digital Marketing in USA

After completing a Digital Marketing Degree in USA, students have several options, including working at large multinational corporations or as professors in educational institutions, etc. There is a huge Digital Marketing Scope in  USA. We have listed some popular job profiles with their yearly salary ranges:

 Job Profile

Average Salary Per Annum (in USD)

Brand Manager

156,000 (1,24,57,473.60 INR)

Digital Marketing Manager

132,000 (1,05,43,632INR)

Web Content Manager

111,000 (88,66,236 INR)

Web Analytics Manager

109,000 (87,06,484 INR)

Assistant Brand Manager

104,000 (83,07,104 INR)

Campaign Specialist

103,000 (82,26,867.50INR)

Advertising Strategy Planner

103,000 (82,26,867.50 INR)

Content Marketing Strategist

98,300 (78,51,466.75 INR)

Outreach Specialist

92,000 (73,48,270 INR)

Social Media Specialist

96,000 (76,67,760 INR)

Search Marketing Strategist

144,000 (1,15,01,640 INR)

 Suggested: Highest Paying Jobs in USA

We have deep dived into all the important details of  Digital Marketing in USA ranging from eligibility criteria to job opportunities of the best colleges for Digital Marketing in USA. If you have any further questions about Digital Marketing course fees in USA, you can get our Yocket premium!

Frequently Asked Questions about Digital Marketing Courses in USA

Ques. Is an MBA required to pursue digital marketing courses in the United States?

Ans. No, an MBA is not required to pursue digital marketing courses in the United States. Furthermore, many US universities offer interested students MBA programs in digital marketing.

Ques. What is the IELTS requirement for master's in Digital Marketing USA?

Ans. The IELTS requirement for Digital Marketing in USA Universities varies. However, you must have a minimum score of 7 to make it to the top universities.

Ques. How many digital marketing firms are there in the United States?

Ans. The digital marketing industry in the United States is expected to be worth 19.8 billion( INR 15,81,55,27,20,000) (in revenue) by 2021. Numerous digital marketing agencies and brands in the United States have naturally driven the impressive market size. According to estimates, there will be approximately 5,523 digital advertising/marketing agencies in the country by the beginning of 2021. This figure is said to have increased by 13.7 percent since 2020.

Ques. What is the scope of Digital Marketing in USA?

Ans. Digital marketing professionals have slightly better job prospects than most other professions. The Bureau of Labor Statistics estimates a 10% increase in job demand for marketing professionals by 2026. This increase exceeds the national average for all occupations.

Ques. How much will a Digital Marketer earn?

Ans. The average salary for a digital marketer is around 61,145 USD (48,84,042.48 INR) annually in the United States. However, the salary is primarily determined by factors such as the company for which you work, your field expertise, and your industry experience.

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