Recommendation Letter for Digital Marketing: A Step-by-Step Guide for Digital Marketing Recommendation Letter

Yocket Editorial Team

Are you among the ones who desire to study abroad to follow their dreams and passion? If yes, it is paramount for you to understand that one of the critical factors of getting into a digital marketing course is a well-written recommendation. A recommendation letter for digital marketing mainly connects your teachers and line managers with the university you choose.

A credible letter of recommendation (LOR) helps the admission committee know you, from what factors motivate you to how you will play an essential role on the college campus. An actionable digital marketing recommendation letter will help you receive admission to the most competitive universities.

But how to write an impactful recommendation letter for digital marketing?

This article will be your step-by-step guide on how to go about your LOR for digital marketing courses, a few tips, university guidelines, etc. Let’s begin!

LORs for Digital Marketing Courses

Usually, universities ask for three LORs, but in some rare cases, even three are required. The LORs can be academic or professional, or a combination of both.

Your professor will generally write an Academic LOR that constitutes your academic capabilities, achievements, and why they consider you the right fit for a particular course. This recommendation is needed to understand your application better.

On the other hand, a Professional LOR is a crucial document, especially for PG admissions. Your supervisors or managers at the company you work with will have to write professional LORs. The letter includes information, such as who you are, your connection with them, why you are qualified, and your skills.

Suggested: Sample LOR for Masters (MS)

How to Write a LOR for Digital Marketing Courses?

An impressive recommendation letter for digital marketing should be around 400-550 words. However, different universities might prescribe other word limits for the desirable LORs. We will unveil them later in the article.

Guidelines for Writing a LOR: A digital marketing recommendation letter should have 4-5 paragraphs with all the claims about your qualities, workshops, internships, participation in academic, co-curricular, and extracurricular activities, etc, included and justified with examples and anecdotes. Let’s check the sequence for the same!


An LOR should begin with a brief introduction of the recommender. Mention their professional experience and designation. Follow up with your relationship with the professor/instructor/mentor or your team leader/manager for professional LORs. Then talk about the duration of time the recommender has known you. In an academic LOR, add the subjects that the recommender taught you, and in a professional LOR, add the recommender's department. Finally, end the introductory paragraph with the recommender's general impression of your personality.

Body Paragraphs

The body of the LOR, i.e. the following 2-3 paragraphs, mainly talks about how the recommender remembers you and your notable qualities.

Mention these qualities as most relevant or essential to lesser ones. Share examples or mention anecdotes that displayed each quality. Do remember to mention your achievements and the projects you worked on under the mentorship of the recommender. Follow up with the technical skills and the certifications you gained under them.

You can also write about any special projects you have done and highlight your contributions and roles in them, that you performed under your recommender's guidance. Always remember a LOR which merely praises you will not be effective. Make sure the recommender also points out room for improvements through the body of the LOR, if applicable. If there were instances where you had faced particular challenges, let the recommender mention them and share how you overcame those situations.


The concluding paragraph mentions that the recommender is ready to vouch for your admission to the university to that you are applying. End the LOR stating the recommender is confident in recommending you to the digital marketing university/course.

Suggested: Letter of Recommendation Guide for MS, MBA, and Others

LOR Requirements of Top Digital Marketing Universities

Following are the digital marketing recommendation letter requirements of top universities based on the MS in digital marketing courses. Let’s explore them!

University Name

Digital Marketing Course

LOR Requirements

King’s College London

Digital Marketing MSc

2 academic LORs

Queen Mary University of London

Digital Marketing MSc

1-2 academic or professional recommendation letters

The Berlin School of Business and Innovation, Germany

Master of Science in Digital Marketing

2 academic or professional recommendation letters

Kedge Business School, France

Master of Science in Digital Marketing and Sales

Professional LORs with certificates of employment

GW School of Business


MS in Marketing

1 academic or professional recommendation letter

Suggested: How to Pursue Digital Marketing in Canada?

Tips to Write LORs for Digital Marketing Courses

Following are the do’s and don’ts to draft a digital marketing LOR.

  • Do's

✔ Make sure the information provided is correct.

✔ Highlight all the essential information, such as work, projects, and skills.

✔ Specify your skills and qualities with examples and anecdotes.

  • Don’ts

❌Avoid flowery and embellished language.

❌Avoid repetition of all sorts.

❌Don't detail any unnecessary information.

A LOR plays a vital role in admission to your dream university. To sum up, a LOR must reflect the best image of the student while providing true and honest information. We hope the guidelines will help you write the perfect LOR for your preferred university in a digital marketing course.

However, it can be daunting to apply to a university if you don't know the nitty-gritty of their recommendation letter for digital marketing programs. But there is good news, Yocket has got you covered. Enjoy our end-to-end guidance or a customised service plan by choosing Yocket premium. With this, our well-qualified and trained counsellors will mentor you for a successful study abroad ride.

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