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Masters in Digital Marketing USA: Requirements, Costs, Scope of MS in Digital Marketing in US

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Yocket Editorial Team
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The field of digital marketing is one of the fastest growing and most popular in the business world today. There is a diverse curriculum offered by the leading universities that covers theoretical knowledge and practical skills related to digital media, online content, social media handles, advertising management, and digital marketing.

Typically, Masters in Digital Marketing USA lasts one to two years and is offered as an MSc, MA, and MBA degree. In recent years, digital marketing has opened up a wide range of employment opportunities as a result of the gradual expansion of internet users in the US. And if you are someone willing to make your career in digital marketing, we will tell you all about MS in Digital Marketing USA, along with lots of other details!

Table of Contents
  1. Why Study Masters in Digital Marketing USA?
  2. Best Universities for Masters in Digital Marketing in USA
  3. MS vs MBA in Digital Marketing in USA
  4. Program Overview for Masters in Digital Marketing in USA
  5. Eligibility for Masters in Digital Marketing in USA
  6. Documents Required to Study Masters in Digital Marketing in USA
  7. Admission Process to Study Masters in Digital Marketing in USA
  8. Cost of Studying Masters in Digital Marketing in USA
  9. Scholarships for Masters in Digital Marketing USA
  10. Job Opportunities after Masters in Digital Marketing in USA
  11. Frequently Asked Questions about MS in Digital Marketing USA

Why Study Masters in Digital Marketing USA?

Masters in Digital Marketing USA has become quite a popular program in recent years. Let us know why:

  • There are some of the most prestigious universities offering Digital Marketing Masters Degree USA.
  • In some top US universities for MS and MBA, there is an employment rate of around 95% for digital marketing graduates, which is comparable to that of MBA in the USA.
  • It is estimated that the digital marketing sector will grow by 6% until 2029. By 2029, there are expected to be 18,800 to 19,100 jobs in the digital marketing sector. Due to this high employee turnover rate, this stream is considered to be an employee market.
  • Approximately 23% of market research analysts are expected to be employed by 2026, according to the Bureau of Labor Statistics.
  • Due to the fact that the minimum requirement for employment is a bachelor's degree, completing a master's degree will enable you to experience a significant increase in your earnings. The increase is estimated to be between 70% to 90%.
  • In the USA, college graduates with strong communication skills, related experience, and high levels of creativity are likely to find the best job opportunities in digital media.

Suggested: Top Reasons to Study MS in USA

Best Universities for Masters in Digital Marketing in USA

Given below are 5 best universities for masters in Digital Marketing in USA:

  1. NYU Stern             
  2. Sacred Heart University 
  3. Georgia Institute of Technology
  4. University of Southern California Annenberg                   
  5. University of Connecticut

Let us know about each of these top universities offering digital marketing masters degree USA, in detail:

NYU Stern

The New York University Leonard N. Stern School of Business is the business school of New York University. Established in 1900, it is a private research university in New York City. Through the MBA In Digital Marketing In USA offered by this university, students will develop the strategic and analytical skills necessary to guide organizations in a digital world that is flooded with data about customers, products, and interactions.

QS World University Ranking 2023

39

QS Digital Marketing Ranking 2023

-

Popular Programs

MBA Digital Marketing

Duration

12 – 24 Months

Average Fees Per Year

76,780 USD (6,065,558 INR)

Suggested: MS in USA Without GRE

Sacred Heart University

Sacred Heart University (SHU) is a prestigious Catholic university based in Fairfield, Connecticut. In 1963, the Most Reverend Walter W. Curtis, Bishop of Bridgeport, Connecticut, founded the institute. At SHU, you will gain a variety of skills that will immediately contribute to the success of an organization's online marketing efforts. With a MS Digital Marketing USA from Sacred Heart university, you will acquire the technical, analytical, and creative skills you need to become a leader in the field of digital marketing.

QS World University Ranking 2023

-

Popular Programs

MS Digital Marketing

Duration

12 – 24 Months

Average Fees Per Year

28,050 USD (2,218,123 INR)

Georgia Institute of Technology

The Georgia Institute of Technology, widely known as Georgia Tech or Tech in Georgia, is a public research university located in Atlanta, Georgia. A master's degree in digital media is offered by Georgia Tech's Information Design and Technology program.

QS World University Ranking 2023

88

Popular Programs

MSDM (MS Digital Media)

Duration

12 – 24 Months

Average Fees Per Year

50,270 USD (3,973,205 INR)

Suggested: Best MS Specializations in USA

University of Southern California Annenberg

The USC Annenberg School for Communication and Journalism has a reputed School of Communication and a School of Journalism at the University of Southern California (USC). Through its MS in Digital Marketing USA program, you will develop the knowledge, skills and strategic mindset required for undertaking, developing, and handling social media platforms, digital media, apps, and online communication initiatives.

QS World University Ranking 2023

134

Popular ProgramsUniversity of Connecticut

MS in Digital Social Media

Duration

12 – 24 Months

Average Fees Per Year

63,840 USD (5,048,824 INR)

Suggested: How to Choose Your University in US for MS?

University of Connecticut

The University of Connecticut (UConn) is a public land-grant research university based in Storrs, Connecticut. With its MBA in Digital Marketing Strategy, you will have the opportunity to develop your marketing skills and add an in-demand degree concentration to your resume.

QS World University Ranking 2023

350

QS Digital Marketing Ranking 2023

-

Popular Programs

MBA Digital Marketing Strategy (elective)

Duration

12 – 24 Months

Average Fees Per Year

39,706 USD (3,139,791 INR)

MS vs MBA in Digital Marketing in USA

Here are some basic differences between MS and MBA in digital marketing in USA:

Details

MS

MBA

Eligibility

Four-year bachelor's in cognate courses

Bachelor degree with minimum 50%

Leadership Positions

MS marketing programs focus on deep, practical knowledge of marketing.

MBA programs emphasize the development of cross-functional leadership skills.

Job Opportunities

1,35,700 Job Openings

1,11,000 Job Openings

Average Salary Per Year

70,000 USD (5,529,230 INR)

119,689 USD (9,454,114 INR)

Suggested: Jobs and Salary after MBA in USA

Program Overview for Masters in Digital Marketing in USA

Typically, the Digital Marketing masters programs USA require completion of 30 to 36 credits for two years. Given below is an overview for various programs including an MS Digital Marketing USA and an MBA in Digital Marketing in USA:

Duration

1-2 years

Course Types Available

MBA, MSc, MA

Exams Required

  • IELTS: 6.5
  • TOEFL: 80
  • GMAT: 600 - 680
  • GRE: 307 - 315

Fees

23,000 USD to 76,000 USD (1,817,299 INR to 6,004,988 INR)

Top Recruiters

Booz Allen, Cartier, FIG, Disney, Diesel, IBM, Michael Kors, etc

Suggested: Low Tuition Fee Universities for MS in US

Eligibility for Masters in Digital Marketing in USA

For international students, these are the basic requirements for getting into Digital Marketing Masters Programs USA are:

  • Undergraduate Degree
  • English Language Proficiency & Other Standardized Scores

Undergraduate Degree

To apply for an MSc Digital Marketing USA, students must have a four-years bachelor’s degree in a relevant course/subject. The application process does not accept three-year degrees.

English Language Proficiency & Other Standardized Scores

Since international students are not native English speakers, they must submit proof of their language proficiency in order to be admitted to US universities. The following are the language proficiency requirements for a Digital Marketing Masters Degree USA:

  • IELTS - 6.5
  • TOEFL - 80
  • GMAT - 600
  • GRE - 307-315

Suggested: Eligibility and Requirements to Study MS in USA

Documents Required to Study Masters in Digital Marketing in USA

In order to apply for digital marketing masters programs USA, the following documents are required:

  • Original Marks Sheet
  • Application fee of 160 USD along with additional fees
  • Standardized test scores like TOEFL, IELTS, etc.
  • Form DS-160
  • Application fee (a receipt of payment)
  • Letter of Recommendation: Two to three LOR to study in the USA.
  • Form I-20
  • Personal interview
  • Essay: Essays answering two-three questions presented by the university.
  • Resume
  • Provide evidence that sufficient funds are available to cover the program's total tuition.

Suggested: Recommendation Letter for Digital Marketing

Admission Process to Apply for Masters in Digital Marketing in USA

Given below are the steps to apply for various digital marketing masters programs USA:

  1. Decide what course you would like to pursue and find the best university offering it.
  2. Gather all information regarding eligibility and admissions on the official university website.
  3. All documents (transcripts, CV, IELTS/TOEFL, CAEL scorecards) should be scanned and uploaded.
  4. Pay the application fee and complete the application form.
  5. Meet with the respective university directors for an interview and show your soft skills.
  6. After passing your interview, you may book a seat at the university of your choice once you receive the conditional offer letter.
  7. Upon accepting the university's terms and conditions, you will be required to pay your deposit. In this case, the deposit is non-refundable.

 Suggested: Admission Process for MS in USA

Cost of Studying Masters in Digital Marketing in USA

The overall cost of studying a digital marketing MBA in USA varies from program to program and university to university. On average, the tuition fee for a master's degree in digital marketing at US universities varies from 23,000 to 76,000 USD (1,820,463 to 6,015,445 INR).

International students are estimated to spend approximately 15,000 USD per year living in the United States. A wide range of amenities are covered, including housing, food, travel, stationery, recreational activities, etc.

Suggested: Cost of MS in USA

Scholarships for Masters in Digital Marketing USA

There are several scholarships available to aspirants interested in pursuing a master's in digital marketing in the United States, including:

Scholarships

Details

NYU Sterns Dean Scholarship

Available to all MBA applicants

Covers full tuition fees

QS Scholarships

Apply with relevant courses and partner universities in US

2,000 - 10,000 USD (158,291 - 791,455 INR)

Yeshiva University Graduate Scholarships

Meritorious students

variable

Pace University Deans & President's Scholarship

Meritorious students

3,200 - 7,380 USD (253,265 - 584,093 INR)

Go Clean Scholarship

Merit-based scholarship (GPA-2.5)

3,500 USD (277,009 INR)

Yeshiva University Bright Futures Scholarship

Commit to working on a meaningful project with a faculty member

25,000 USD (1,978,105 INR)

Suggested: How to Finance Your MS in USA?

Job Opportunities after Masters in Digital Marketing in USA

After completing a master's degree in digital marketing, it is not difficult to find high-paying jobs in the United States. Graduates of digital marketing programs have a wide range of employment opportunities.

Here are some of the common job roles with average salary package in US:

Job Profile

Average Salary Per Year (in USD)

Digital Marketing Manager

132,000 (10,443,945 INR)

Search Marketing Strategist

144,000 (11,393,395 INR)

Web Content Manager

111,000 (8,782,408 INR)

Brand Manager

156,000 (12,342,844 INR)

Content Marketing Strategist

98,300 (7,777,574 INR)

Suggested: Jobs after MS in USA

Now that you have learnt all about the best universities for Masters in Digital Marketing in USA, it will be a lot easier to pick the best one and start your career journey. For more assistance, get quick consultation with experts at Yocket Premium.

Frequently Asked Questions about MS in Digital Marketing USA

Ques. Is digital marketing a viable career option in the USA?

Ans. Yes, a career in digital marketing offers the opportunity to learn new things and work on different things with different clients across many different sectors in the US.

Ques. What is the duration of Masters in Digital Marketing in USA?

Ans. The average duration of masters in Digital Marketing USA is one to two years.

Ques. What is the average CGPA requirement for Masters in Digital Marketing in USA?

Ans. The average CGPA requirement for Masters in Digital Marketing in USA is 7.5-8.5.

Ques. What course types are available as Masters in Digital Marketing USA?

Ans. The common course types available as Masters in Digital Marketing USA are MBA, MSc, MA.

Ques. What is the minimum GPA requirement for Masters in Digital Marketing USA?

Ans. The minimum GPA requirement for Masters in Digital Marketing USA is 3.2.

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