The field of digital marketing is one of the fastest growing and most popular in the business world today. There is a diverse curriculum offered by the leading universities that covers theoretical knowledge and practical skills related to digital media, online content, social media handles, advertising management, and digital marketing.
Typically, Masters in Digital Marketing USA lasts one to two years and is offered as an MSc, MA, and MBA degree. In recent years, digital marketing has opened up a wide range of employment opportunities as a result of the gradual expansion of internet users in the US. And if you are someone willing to make your career in digital marketing, we will tell you all about MS in Digital Marketing USA, along with lots of other details!
Why Study Masters in Digital Marketing USA?
Masters in Digital Marketing USA has become quite a popular program in recent years. Let us know why:
- There are some of the most prestigious universities offering Digital Marketing Masters Degree USA.
- In some top US universities for MS and MBA, there is an employment rate of around 95% for digital marketing graduates, which is comparable to that of MBA in the USA.
- It is estimated that the digital marketing sector will grow by 6% until 2029. By 2029, there are expected to be 18,800 to 19,100 jobs in the digital marketing sector. Due to this high employee turnover rate, this stream is considered to be an employee market.
- Approximately 23% of market research analysts are expected to be employed by 2026, according to the Bureau of Labor Statistics.
- Due to the fact that the minimum requirement for employment is a bachelor's degree, completing a master's degree will enable you to experience a significant increase in your earnings. The increase is estimated to be between 70% to 90%.
- In the USA, college graduates with strong communication skills, related experience, and high levels of creativity are likely to find the best job opportunities in digital media.
Suggested: Top Reasons to Study MS in USA
Best Universities for Masters in Digital Marketing in USA
Given below are 5 best universities for masters in Digital Marketing in USA:
- NYU Stern
- Sacred Heart University
- Georgia Institute of Technology
- University of Southern California Annenberg
- University of Connecticut
Let us know about each of these top universities offering digital marketing masters degree USA, in detail:
NYU Stern
The New York University Leonard N. Stern School of Business is the business school of New York University. Established in 1900, it is a private research university in New York City. Through the MBA In Digital Marketing In USA offered by this university, students will develop the strategic and analytical skills necessary to guide organizations in a digital world that is flooded with data about customers, products, and interactions.
QS World University Ranking 2023 |
39 |
QS Digital Marketing Ranking 2023 |
- |
Popular Programs |
MBA Digital Marketing |
Duration |
12 – 24 Months |
Average Fees Per Year |
76,780 USD (6,065,558 INR) |
Suggested: MS in USA Without GRE
Sacred Heart University
Sacred Heart University (SHU) is a prestigious Catholic university based in Fairfield, Connecticut. In 1963, the Most Reverend Walter W. Curtis, Bishop of Bridgeport, Connecticut, founded the institute. At SHU, you will gain a variety of skills that will immediately contribute to the success of an organization's online marketing efforts. With a MS Digital Marketing USA from Sacred Heart university, you will acquire the technical, analytical, and creative skills you need to become a leader in the field of digital marketing.
QS World University Ranking 2023 |
- |
Popular Programs |
MS Digital Marketing |
Duration |
12 – 24 Months |
Average Fees Per Year |
28,050 USD (2,218,123 INR) |
Georgia Institute of Technology
The Georgia Institute of Technology, widely known as Georgia Tech or Tech in Georgia, is a public research university located in Atlanta, Georgia. A master's degree in digital media is offered by Georgia Tech's Information Design and Technology program.
QS World University Ranking 2023 |
88 |
Popular Programs |
MSDM (MS Digital Media) |
Duration |
12 – 24 Months |
Average Fees Per Year |
50,270 USD (3,973,205 INR) |
Suggested: Best MS Specializations in USA
University of Southern California Annenberg
The USC Annenberg School for Communication and Journalism has a reputed School of Communication and a School of Journalism at the University of Southern California (USC). Through its MS in Digital Marketing USA program, you will develop the knowledge, skills and strategic mindset required for undertaking, developing, and handling social media platforms, digital media, apps, and online communication initiatives.
QS World University Ranking 2023 |
134 |
Popular ProgramsUniversity of Connecticut |
MS in Digital Social Media |
Duration |
12 – 24 Months |
Average Fees Per Year |
63,840 USD (5,048,824 INR) |
Suggested: How to Choose Your University in US for MS?
University of Connecticut
The University of Connecticut (UConn) is a public land-grant research university based in Storrs, Connecticut. With its MBA in Digital Marketing Strategy, you will have the opportunity to develop your marketing skills and add an in-demand degree concentration to your resume.
QS World University Ranking 2023 |
350 |
QS Digital Marketing Ranking 2023 |
- |
Popular Programs |
MBA Digital Marketing Strategy (elective) |
Duration |
12 – 24 Months |
Average Fees Per Year |
39,706 USD (3,139,791 INR) |
MS vs MBA in Digital Marketing in USA
Here are some basic differences between MS and MBA in digital marketing in USA:
Details |
MS |
MBA |
Eligibility |
Four-year bachelor's in cognate courses |
Bachelor degree with minimum 50% |
Leadership Positions |
MS marketing programs focus on deep, practical knowledge of marketing. |
MBA programs emphasize the development of cross-functional leadership skills. |
Job Opportunities |
1,35,700 Job Openings |
1,11,000 Job Openings |
Average Salary Per Year |
70,000 USD (5,529,230 INR) |
119,689 USD (9,454,114 INR) |
Suggested: Jobs and Salary after MBA in USA
Program Overview for Masters in Digital Marketing in USA
Typically, the Digital Marketing masters programs USA require completion of 30 to 36 credits for two years. Given below is an overview for various programs including an MS Digital Marketing USA and an MBA in Digital Marketing in USA:
Duration |
1-2 years |
Course Types Available |
MBA, MSc, MA |
Exams Required |
|
Fees |
23,000 USD to 76,000 USD (1,817,299 INR to 6,004,988 INR) |
Top Recruiters |
Booz Allen, Cartier, FIG, Disney, Diesel, IBM, Michael Kors, etc |
Suggested: Low Tuition Fee Universities for MS in US
Eligibility for Masters in Digital Marketing in USA
For international students, these are the basic requirements for getting into Digital Marketing Masters Programs USA are:
- Undergraduate Degree
- English Language Proficiency & Other Standardized Scores
Undergraduate Degree
To apply for an MSc Digital Marketing USA, students must have a four-years bachelor’s degree in a relevant course/subject. The application process does not accept three-year degrees.
English Language Proficiency & Other Standardized Scores
Since international students are not native English speakers, they must submit proof of their language proficiency in order to be admitted to US universities. The following are the language proficiency requirements for a Digital Marketing Masters Degree USA:
- IELTS - 6.5
- TOEFL - 80
- GMAT - 600
- GRE - 307-315
Suggested: Eligibility and Requirements to Study MS in USA
Documents Required to Study Masters in Digital Marketing in USA
In order to apply for digital marketing masters programs USA, the following documents are required:
- Original Marks Sheet
- Application fee of 160 USD along with additional fees
- Standardized test scores like TOEFL, IELTS, etc.
- Form DS-160
- Application fee (a receipt of payment)
- Letter of Recommendation: Two to three LOR to study in the USA.
- Form I-20
- Personal interview
- Essay: Essays answering two-three questions presented by the university.
- Resume
- Provide evidence that sufficient funds are available to cover the program's total tuition.
Suggested: Recommendation Letter for Digital Marketing
Admission Process to Apply for Masters in Digital Marketing in USA
Given below are the steps to apply for various digital marketing masters programs USA:
- Decide what course you would like to pursue and find the best university offering it.
- Gather all information regarding eligibility and admissions on the official university website.
- All documents (transcripts, CV, IELTS/TOEFL, CAEL scorecards) should be scanned and uploaded.
- Pay the application fee and complete the application form.
- Meet with the respective university directors for an interview and show your soft skills.
- After passing your interview, you may book a seat at the university of your choice once you receive the conditional offer letter.
- Upon accepting the university's terms and conditions, you will be required to pay your deposit. In this case, the deposit is non-refundable.
Suggested: Admission Process for MS in USA
Cost of Studying Masters in Digital Marketing in USA
The overall cost of studying a digital marketing MBA in USA varies from program to program and university to university. On average, the tuition fee for a master's degree in digital marketing at US universities varies from 23,000 to 76,000 USD (1,820,463 to 6,015,445 INR).
International students are estimated to spend approximately 15,000 USD per year living in the United States. A wide range of amenities are covered, including housing, food, travel, stationery, recreational activities, etc.
Suggested: Cost of MS in USA
Scholarships for Masters in Digital Marketing USA
There are several scholarships available to aspirants interested in pursuing a master's in digital marketing in the United States, including:
Scholarships |
Details |
NYU Sterns Dean Scholarship |
Available to all MBA applicants Covers full tuition fees |
QS Scholarships |
Apply with relevant courses and partner universities in US 2,000 - 10,000 USD (158,291 - 791,455 INR) |
Yeshiva University Graduate Scholarships |
Meritorious students variable |
Pace University Deans & President's Scholarship |
Meritorious students 3,200 - 7,380 USD (253,265 - 584,093 INR) |
Go Clean Scholarship |
Merit-based scholarship (GPA-2.5) 3,500 USD (277,009 INR) |
Yeshiva University Bright Futures Scholarship |
Commit to working on a meaningful project with a faculty member 25,000 USD (1,978,105 INR) |
Suggested: How to Finance Your MS in USA?
Job Opportunities after Masters in Digital Marketing in USA
After completing a master's degree in digital marketing, it is not difficult to find high-paying jobs in the United States. Graduates of digital marketing programs have a wide range of employment opportunities.
Here are some of the common job roles with average salary package in US:
Job Profile |
Average Salary Per Year (in USD) |
Digital Marketing Manager |
132,000 (10,443,945 INR) |
Search Marketing Strategist |
144,000 (11,393,395 INR) |
Web Content Manager |
111,000 (8,782,408 INR) |
Brand Manager |
156,000 (12,342,844 INR) |
Content Marketing Strategist |
98,300 (7,777,574 INR) |
Suggested: Jobs after MS in USA
Now that you have learnt all about the best universities for Masters in Digital Marketing in USA, it will be a lot easier to pick the best one and start your career journey. For more assistance, get quick consultation with experts at Yocket Premium.