MS in Digital Marketing: Course Structure

Digital Marketing course is a specialisation in the field of marketing. There are different types of securing a masters degree in digital marketing in Canada. You can either go for MSc, MS, or MBA in digital Marketing in Canada. Let's have a look at the various types of digital marketing programs in Canada and their structure.

• Course Duration: The typical master degree in digital marketing in Canada lasts for about one to two years, depending upon the selection of your course and your desired university.
  
  
• Course Content: The exact course content covered in your digital marketing masters program is based on your course and the university. The MS in Digital Marketing Canada deals with topics such as customer relationship management, data analysis, content, copywriting, search engine optimization, advertising, social media marketing, mobile marketing etc.
  
  
• Course Alternative: You can opt for a pg diploma in digital marketing or graduate certificate in the same field instead of a masters degree program in digital marketing.

Now that you know about the course structure of digital marketing courses, let's discuss some of the best digital marketing universities in Canada.

Suggested: Best Digital Marketing Courses in Canada!

Top Best Universities in Canada for Masters in Marketing

Keeping in mind the career options of ms in digital marketing in Canada, various Canadian universities offer a range of masters degree courses in digital marketing. Listed below are some of the best universities in Canada for masters in digital marketing:

1. University of British Columbia
2. Simon Fraser University
3. Laval University
4. York University
5. Ryerson University

Let us now take a look at the top universities for studying post graduation in digital marketing in Canada in detail:

University of British Columbia

 The university provides admissions to a digital media program that is a professional graduate degree by the top level faculties and the industry mentors. This program offers a way for students to realise their vision by providing a learning environment that fosters bold creativity and skills to work in the top jobs in digital marketing, as designers, managers, analysts etc.

Type of Institution	Public
QS World University Rankings 2022	46
Average Annual Fees	19,302 CAD
Programs Offered	Master of Digital Media

Simon Fraser University

 Simon Fraser University is a research based institute in Canada that equips their students with the knowledge, skills, and experience to prepare them for life in an ever changing and challenging world. The digital marketing program is a sixteen month internationally recognised, research oriented and industry relevant professional graduate program to engage students for the development of digital media products.

Type of Institution	Public
QS World University Rankings 2022	298
Average Annual Fees	36,000 CAD
Programs Offered	Master of Digital Media

Laval University

Provides admissions to business administration in digital marketing programs that allows you to develop an understanding and a strategic mastery of the basic concepts and the main tools and activities related to the digital marketing industry. This program is intended for students who have a bachelor degree or a diploma deemed equivalent in a field other than business administration.

Type of Institution	Public
QS World University Rankings 2022	414
Average Annual Fees	15,857 CAD
Programs Offered	MBA in Digital Marketing

York University

The graduate degree program in digital media offers courses and opportunities for advanced training and research leading to a number of degrees. This program is jointly offered by the Department of Computational Arts and the Department of Electrical Engineering and Computer Science. Students will get an opportunity to do hybrid research work in a program which is uniquely combined with computational sciences and artistic practises.

Type of Institution	Public
QS World University Rankings 2022	494
Average Annual Fees	19,000 CAD
Programs Offered	MA in Digital Media MSc in Digital Media

Ryerson University

The university provides admissions to digital media masters program that is a twelve months intensive professional program that equips students with the required skills and industry experience needed by a marketer in the world of digital media. It offers students to do research in areas such as augmented and virtual reality, media aggregation and analytics, social media management, web designing, digital marketing, etc.

Type of Institution	Public
QS World University Rankings 2022	801-1000
Average Annual Fees	24,809 CAD
Programs Offered	Masters in Digital Media

Now that you know what are the best universities in Canada for masters in digital marketing in Canada, let's find out the eligibility criteria and admission requirements of the same.

Eligibility Criteria for Masters in Digital Marketing in Canada

The admission requirements and eligibility criteria are extremely important if you want to go for MS in Digital Marketing in Canada. Since the exact requirements may vary with the type of program chosen and your choice of university. The general eligibility requirements for the course have been summoned below

• Educational Qualifications
• English Language Proficiency Test
• GMAT or GRE Scores
• Work Experience
• Study Permit

Let's discuss each of the requirements for admission to digital marketing post graduation in Canada in detail. 

Educational Qualifications

The first requirement is that you must have a bachelor degree in business administration or any relevant discipline from an accredited university. The exact score differs, but you must maintain a good score of 3.5 GPA or a B-grade in bachelor degree.

English Language Proficiency Test

As an international student, if you haven't completed your bachelor degree in an English speaking country, you must have to write a pre-admission English language test to get admission to the course. The minimum accepted test scores are given below

• TOEFL: 80-95
• IELTS: 6.5-7.0

GMAT or GRE Scores

If you are interested in MSc digital marketing Canada you may be asked to submit the GMAT or GRE test score is essential for admission to a masters degree. The GMAT score should be 580 or better. However, some universities do not prefer it as a mandatory option for admission.

Work Experience

If you are applying for MBA digital marketing Canada, then having work experience is a must for you. This shows about your previous work and helps in getting admission to a management course. 

Study Permit

A study permit and a valid passport copy are a must for you as an international student to study digital marketing courses at any university in Canada. You must apply for the study permit at least three to six months before the expected date of travel.

Documents Required to Study at Digital Marketing Universities in Canada

Admissions to masters in digital marketing courses in Canada requires a set of documents. Some of the common documents that you can submit in the application form are

• Official Translated Transcripts
• Bachelor Degree or other degree certificates
• ELP Test scores
• GRE or GMAT scores (if applicable)
• Statement of Purpose
• Three letters of recommendation
• Proof of financial resources
• Copy of your passport
• CV or Resume
• Work Experience (if applicable)

Admission Process for the Masters in Digital Marketing in Canada

The admission to masters in digital marketing courses in Canada usually takes place in three different intakes: fall, spring and summer session, with fall being the primary intakes for students. Please go through the university official website to check out the exact application dates of intakes.

Since, the admission process differs from one university to other and the courses, take a look at the general steps of the application process are

• Prepare your list of universities and visit the official website of your desired university.
• Now check out the program availability with the application form and fill up the form with the application fees.
• The next step is to prepare and upload the scanned documents in the form.
• If you have any difficulty in the the application period, track down the application status at the university website using your module credentials.
• After getting selected at the university, you will receive an admission letter from the university end.
• Accept the acceptance offer letter and pay the required fees to confirm your seat acceptance.

Cost of Studying Masters in Digital Marketing in Canada

The costs to pursue masters in digital marketing courses in Canada varies across universities. Broadly speaking, the overall cost of studying this course in Canada can be divided into two different categories: tuition fees and the costs of living.

Tuition Fees

The tuition fees to study at the digital marketing universities in Canada varies in terms of the programs and the university you choose. On an average, you have to spend anywhere between 15,000 CAD to 34,000 CAD to study MS in digital marketing in Canada and for digital marketing MBA in Canada the tuition fees should be as high as 45,000 CAD per year.

Costs of Living

The living costs in Canada will depend upon the type of your lifestyle and your preferences. An estimated cost to stay in Canada should be between 800 CAD to 1,600 CAD per month. This cost may however cover all the basic amenities such as foods, transportation, books, supplies and other miscellaneous expenses.

Scholarships for Masters in Digital Marketing in Canada

Studying MS in Digital Marketing in Canada can be a real hole in your pockets, however there are a number of scholarship programs that help students to aid financially. Here we have listed some of the scholarships that will be helpful for you to save your pockets in getting burned with the costs.

Scholarship Name	Eligibility Criteria	Benefits
Ontario Graduate Scholarship, University of Waterloo	International students Have a minimum of 80% marks in the last two years of study	15,000 CAD
Automatic Entrance Scholarship, York University	Students with a full time degree Have an score with 80% to 95%	10,000 CAD
Masters Entrance Scholarship, University of Alberta	Candidates enrolled in a masters degree program with a GPA of 3.7 or above	17,500 CAD
Ryerson Graduate Scholarship, Ryerson University	Students with an good academic achievement	15,000 CAD
International Student Merit Scholarships, Ryerson University	International students enrolled in a full time degree	5,000 CAD

Career Opportunities in Canada after Masters in Digital Marketing

In the recent world, digital marketing is quickly becoming a need for businesses rather than a choice for them. It is a rapidly growing industry in the world. There are more than 44,100 job seekers in Canada for the different posts of digital marketing. The salary of a digital marketing graduate in Canada ranges between 32,175 CAD to 99,376 CAD per year.

Below we have given a comparison between the salaries of different job roles post completing masters digital marketing degree in Canada.

Job Profile	Average Annual Salary
Content Marketing Strategist	77,666 CAD
Digital Marketing Manager	67,093 CAD
Marketing Analyst	68,809 CAD
Social Media Specialist	68,250 CAD
Search Marketing Strategist	58,344 CAD

The demand for skilled digital marketing professionals is increasing and there are a number of job opportunities in Canada. Getting certified in various specialisations of digital marketing fields will also help you in getting a well paid salary in the job market. You must work on gaining professional skills such as communication skills, handling information, transactions, problem solving and acquiring technical skills such as email marketing, content marketing, data analytics etc.