Bachelors in Marketing Abroad


Marketing is the art of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.This art centers on the study of market and consumer behaviors and it analyzes the commercial management of companies in order to attract, acquire and retain customers by satisfying their wants and needs.

A Bachelor's degree in Marketing equips students with the knowledge and training needed to pursue marketing careers in various roles and industries. Most employers in the field require a Bachelor's degree, which helps ensure that candidates possess advertising, management, and general business skills. Someone with a Bachelor's in Marketing students can also qualify for careers in business and finance. These fields have above average projected growth rates and median salaries. The following guide explores Marketing degrees in more detail, explaining what students can expect from these programs as well as potential career opportunities.

Course Structure

Below is the list of core courses in the Bachelor's of Marketing course:

  • Business to Business Marketing
  • Consumer Behavior
  • Corporate Finance
  • Global Marketing
  • Marketing Channels
  • Marketing Management
  • Marketing Research

Course Subjects

Apart from the basic marketing skills there are several subjects required for a Bachelor's degree in Marketing .Following are some of the subjects required for Bachelor's in Marketing:

  • Accounting
  • Banking and Finance
  • Computer Applications
  • Economics
  • Introduction to Business
  • Probability and Statistics
  • Psychology

Top Specializations

Top 7 areas of specialization in marketing :

  • Market Research and Analytics.
  • Direct marketing.
  • Database marketing.
  • Product marketing.
  • Digital Marketing.
  • Marketing Management.
  • Integrated marketing.

Core Skills

Core skills :

  • Good communicators. Strong communication and interpersonal skills are essential for marketers.
  • Creativity.
  • Ability to organise and plan.
  • IT skills.
  • Try and gain a variety of experience.
  • Obtain a professional qualification.
  • Keep up to date with industry news and training.


Top Scholarships

Marketing scholarships 2021 - 2022

  • Korean Government Self Finance Support Announced
  • New Zealand Aid Programme 2021-2022 Scholarships for international students
  • Global Korea Scholarship - Funded by Korean Government
  • Friedrich Ebert Stiftung Scholarships
  • ANU Chancellor’s International Scholarship

Work Opportunities

Following are some of the possible roles after Bachelor's in Marketing:

  • Advertising Manager
  • Brand Manager
  • Media Buyer
  • Meeting, Convention and Event Planners
  • Promotions Manager
  • Public Relations Manager