Masters abroad: preps and steps

MS In Marketing USA: Guide to Masters in Marketing in USA for International Students

Yocket Editorial Team

Marketing is the skill of examining market trends and sales patterns for an organization to narrow down potential buyers who are interested in the company's goods/services. To be a professional in this field, one has to start with the base, and masters in marketing is the beginning.

Pursuing MS in Marketing USA helps international students like you get an insight into the industry and understand every aspect. Marketing specialists are valuable assets to businesses because they help guide the ship in the proper direction. It is a challenging and critical job, but those chosen for it are rewarded generously and have the opportunity to meet a vast network of prominent individuals. The USA is the most prominent country where you will find the best learning experience to complete a course offered by the best universities in USA for masters in marketing. To know more, read this blog; you will find enough information about pursuing masters in marketing in USA, top universities, eligibility, job scope, etc.

Table of Contents

Why Study MS in Marketing USA?

For many decades, the US has established itself as an educational center, as seen by all of their Nobel laureates and the countless innovations produced in its research universities. There are many reasons to pursue MS in marketing USA.

  • Better Job Opportunities: According to the report from BLS, the marketing sector is witnessing a rise which will go till 8% by 2028. This rise will help in gaining better job opportunities for freshers in marketing.Once you complete masters in marketing US, you will have good opportunities.
  • Imparting Practical Knowledge: Universities and colleges in the USA follow a practical teaching process for students. Students can choose ms in marketing USA in universities through distance and full-time courses, allowing them to complete their education at their own speed.
  • Safe Haven for International Students: For generations, the US has served as a safe refuge and home to immigrants, and international students. The US has traditionally welcomed international students and made them feel at home on their campuses.
  • Better Salaries: Students after completing any of the top marketing masters programs USA receive better pay jobs. The average annual salary of the marketing manager in USA is around USD 50000, (INR 3943675).
  • Scholarships: The average scholarship provided to students pursuing an ms in marketing USA stem from any of the universities in the United States is around USD 10000 (INR 788735) yearly. The majority of these scholarships cover students' tuition and other fees.

Suggested: 12 Benefits of Studying in USA for Indian Students

Best Universities in USA for Masters in Marketing

We now bring you the list of best universities in USA for masters in marketing, helping students to select the best one and pursue the respective course.

  1. Columbia University
  2. University of Southern California
  3. Questrom School of Business, Boston University
  4. Florida International University
  5. University of Alabama

Let us now discuss in detail about these universities offering best marketing masters in USA:

1. Columbia University

It is a private research university recognized for its academics, placements, and high percentage of international students. The Master of Science in Marketing Science programme trains students for positions in a wide range of emerging industries, such as multi-channel retailing, consumer goods and services, media and entertainment, and consultancy.


Private Research

QS World University Ranking 2023


Program Offered

MS in Marketing Science for 10 months

Program Fees

USD 73,000 (INR 57,57,765) for 10 months

2. University of Southern California

For potential students interested in pursuing or advancing their current marketing jobs, the master of science in marketing USA by University of Southern California is created to help them gain an in-depth understanding of current and cutting-edge marketing skills and approaches. The curriculum offers practical hands-on projects, frameworks, critical thinking abilities, and interest-specific entertainment, sports entertainment, etc. projects.



QS World University Ranking 2023


Program Offered

MS in Marketing for 1 year

Program Fees

USD 62,700 (INR 49,45,368) yearly

3. Questrom School of Business, Boston University

Boston University is the leading institute offering masters in marketing without GMAT for international students. Students who are keen to advance in their marketing careers might consider the MS in Marketing Program by the university. Without having to attend the basic business courses given by an MBA degree, prospective students with a marketing career destination will be able to concentrate in the industry of their choice.



QS World University Ranking 2023


Program Offered

Masters in Marketing 24 months

Program Fees

USD 61500 (INR 4850720) yearly

4. Florida International University

Florida International University is a research-based public university that is noted for providing its students with a high-quality education. Digital marketing, brand development, and marketing analytics are the three primary strategic topics with a specific concentration presented in the Master of Science in Marketing (MSM) programme at FIU Business.

With just 10 months to complete your degree, you can have the technical expertise, in-depth analytical abilities, and adaptability needed to succeed as a marketing leader.



QS Ranking 2023


Program Offered

MS in Marketing  10 months

Program Fees

USD 31,262.97 (INR 24,65,820) complete course

5. University of Alabama

One of the best marketing masters programs in the US by the university, it involves a non-thesis program created to provide students with advanced analytical marketing abilities and practical expertise to begin a career in one of the many rapidly expanding sectors in marketing. Students will have a clear picture about Marketing via digital and social media; decision-making using marketing analytics; and insight development; management consulting and project management; and professional selling and sales management.



QS World University Ranking 2023


Program Offered

MS in Marketing  (1 year program)

Program Fees

USD 33514 (INR 2643366) yearly

Suggested: Top High Acceptance Rate Universities in USA

MS vs. MBA in Marketing

Students choose marketing graduate degrees to broaden their networks and develop advanced business knowledge and abilities in preparation for a career in marketing. If you want to be a marketer, the next step is to consider whether a Master of Marketing or an MBA with a marketing specialization is ideal for you. Business schools provide both degrees, but they are tailored to different levels of expertise.

Based on Comparison

MS Marketing

MBA in Marketing

Work Experience

Best for freshers with two years working experience

Freshers with and without work experience can apply


Major focus is on technical skills in the area of specialization.

Major focus is on the theory, practical training and exposure of business and management skills.

Job Scope

There is a good scope in Engineering, Health Science, Teaching, Research, etc.

MBA in marketing offers scope in banking, investment, finance, etc.


Completed bachelor’s degree with minimum 60-75%, GRE scores, English language proficiency test scores and supporting documents.

Completed bachelor’s degree with minimum 75%, GMAT/ GRE scores, proof of English language, and others


Course Curriculum for Masters In Marketing In USA

Top marketing masters’ programs USA curriculum is divided into different credits. The course is either one year or 10 months. Students pursuing the best marketing masters in USA get insight into the industry through the curriculum. Students in master's in marketing programmes can choose to focus on a particular subject or industry that is most relevant to their individual professional objectives. These specializations could include-

  • Social media marketing
  • Public relations,
  • Sales management
  • Communication

Suggested: Guide to Best Courses in USA for Indian Students

Eligibility Criteria & Admission Requirements for Masters  in Marketing in USA

To pursue marketing programs, students need to fulfill the masters in marketing requirements to get admission effectively. The following ms in marketing USA eligibility are:

  1. Bachelor's Degree
  2. English Language Proficiency Test Scores
  3. GRE or GMAT Test Scores
  4. Work Experience
  5. USA Student Visa
  6. Additional Requirements

Let us discuss in detail:

  1. Bachelor's Degree

To apply for a MS in Marketing, students must have completed an undergraduate degree with an average required score of 50%-60% with subjects in English and Mathematics.

  1. English Language Proficiency Test Scores

The English proficiency test is required for all international students seeking admission for MS in Marketing. The IELTS requirement as a part of MS in marketing USA eligibility, as well as other relevant test results, is listed below:

  1. GRE Or GMAT Tests Score

Many universities in the US ask for either GRE/GMAT score for the admission of masters in marketing. However, there are institutes seeking no score of GMAT, but GRE and other entrance exams. The general score for GRE is 310, and for GMAT- 500-550. You will get universities offering masters in marketing usa without GMAT.

  1. Work Experience

Not all universities offering masters in marketing US demand for work experience. However, having 2 years of work experience will work.

  1. USA Student Visa

To apply for a USA student visa, international students should apply after getting an acceptance letter from the applied university. And also, check before applying for an F-1 student visa which is valid based on the program in which you enroll..

Documents Required for Masters in Marketing in USA

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Admission Process for Masters in Marketing in USA

International students who want to study top marketing masters programs need to follow the admission process to get admitted to a USA university. The following step by step process should be followed:

  1. Search for the marketing master programs offered by the top US universities and visit the official website to gather information.
  2. Once selected the universities to apply for the marketing program, fill out the application form available on the website and pay the application fee.
  3. Check all the needed documents for the admission process and upload it online before the deadline date.
  4. If your application will be accepted, you’ll receive an email from the applied universities for masters in marketing programs.
  5. Prepare for the interview rounds with the university.
  6. If selected, you'll get an acceptance letter from the applied university and you need to give the confirmation letter within the allocated time.
  7. After the final confirmation, pay the tuition fee of the applied program and also apply for the USA student visa.

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Cost of Studying Masters in Marketing in USA

The cost of pursuing best marketing masters in USA varies depending on the type of institution you choose and the lifestyle you have. The master in marketing USA ranking of universities and other aspects determines the overall cost.

Tuition Fees

The tuition fees cover different aspects of the course. On an average, the annual cost of tuition fees for masters in marketing in USA is around USD 31,262.97 (INR 24,65,820) for annual. It also depends on master in marketing USA ranking it holds.

Cost of Living

The average cost of living in the US for international students is around USD 20,000 (INR 15,77,470) per year. The amount is determined by your lifestyle, the type of residence you choose, and the many services you utilize while studying in USA.


Cost Per Month


USD 14400 (INR 1135778)


USD 3000 (INR 236620)


USD 2500 (INR 197183)

Study Materials

USD 2400 (INR 189296)

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Scholarships Offered For MS in Marketing in USA

The expense of studying in the United States is significantly higher than in other nations, which may be a big issue for many international students. To alleviate this load, numerous organizations and colleges offer financial assistance in the form of scholarships, loans, and other grants.


Amount Granted

AAUW International Fellowship

USD 30000 (INR 2366205)

FIU Online Academic Merit Scholarship


SGA Residential Scholarship

USD 2000 (INR 1577470)

Graduate School Fellowship

USD 15000 (INR 1183102

Suggested: Best Scholarship for MS in USA for Indian Students

Job Scope after Masters in Marketing In USA

Marketing graduates are typically offered positions in a company's advertising, marketing, and sales departments. Masters in Marketing is quite a popular course. Student post completion of the course can pursue any of the higher positions in companies with the overall annual package of USD 72,000 (INR 56,78,892)

Job Roles


Marketing Manager

USD 72,000 (INR 56,78,892) yearly

Marketing Director

USD 99,000 (INR 78,08,476) yearly

Marketing Coordinator

USD 46,000 (INR 36,28,181) yearly

Marketing Analyst

USD 59,000 (INR 46,53,536) yearly

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Choosing to study MS in Marketing USA raises the worth of your education, and pursuing a specialist degree demonstrates your caliber. MS Marketing is a popular course among undergraduates who want to master advanced marketing abilities or are marketing professionals. If you are looking for more assistance regarding the course, connect with Yocket professionals who will help you.

Frequently Asked Questions about Masters in Marketing

What jobs are available after completing MS in Marketing?

Is doing masters in Marketing is worth in USA?

Is MS in Marketing a STEM degree?

What is the overall duration of the MS in Marketing course in USA?

Is GMAT compulsory to seek admission in MS in Marketing in USA?

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