Looking to become a marketing whiz and launch your career in the world's biggest consumer economy? A master's in marketing from the USA is your golden ticket. Top US programs deliver unparalleled hands-on learning to dissect market trends, craft promotional campaigns, and grow brands across every industry.
In this guide, we dive deep into all you need to know to land a spot at an elite American university - from entry requirements to career outlook. Stand out from the applicant pool and gain that marketing edge with insider tips. Plus explore top master's in marketing options, from New York University's brand-building focus to the University of Texas's high ROIs.
The time is now to elevate your marketing skills at an innovative US institution. Start your journey by unlocking exclusive counseling and tools with Yocket Premium.
Why Study MS in Marketing USA?
For many decades, the US has established itself as an educational center, as seen by all of its Nobel laureates and the countless innovations produced in its research universities. There are many reasons to pursue an MS in marketing in the USA.
- Better Job Opportunities: According to the report from BLS, the marketing sector is witnessing a rise that will go to 8% by 2028. This rise will help in gaining better job opportunities forfreshmens in marketing. Once you complete a master's in marketing US, you will have good opportunities.
- Imparting Practical Knowledge: Universities and colleges in the USA follow a practical teaching process for students. Students can choose MS in Marketing USA in universities through distance and full-time courses, allowing them to complete their education at their own speed.
- Safe Haven for International Students: For generations, the US has served as a safe refuge and home to immigrants and international students. The US has traditionally welcomed international students and made them feel at home on their campuses.
- Better Salaries: Students who complete any of the top marketing masters programs USA receive better-paying jobs. The average annual salary of the marketing manager in the USA is around USD 50000 (INR 41,69,700).
- Scholarships: The average scholarship provided to students pursuing an MS in marketing USA STEM from any of the universities in the United States is around USD 10000 (INR 8,33,940) a year. The majority of these scholarships cover students' tuition and other fees.
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Best Universities for Masters in Marketing
We now bring you the list of best universities in the USA for masters in marketing, helping students to select the best one and pursue the respective course.
- Columbia University
- University of Southern California
- Questrom School of Business, Boston University
- Florida International University
- University of Alabama
Let us now discuss in detail these universities offering the best marketing masters in the USA:
1. Columbia University
It is a private research university recognized for its academics, placements, and high percentage of international students. The Master of Science in Marketing Science program trains students for positions in a wide range of emerging industries, such as multi-channel retailing, consumer goods and services, media and entertainment, and consultancy.
|
Type of University |
Private Research |
|
23 |
|
|
Programs Offered |
MS in Marketing Science for 10 months |
|
Program Fees |
USD 73,000 (INR 60,87,760) for 10 months |
2. The University of Southern California
For potential students interested in pursuing or advancing their current marketing jobs, the Master of Science in Marketing USA program at the University of Southern California is created to help them gain an in-depth understanding of current and cutting-edge marketing skills and approaches. The curriculum offers practical hands-on projects, frameworks, critical thinking abilities, and interest-specific entertainment, sports entertainment, etc. projects.
|
Type of University |
Public |
|
116 |
|
|
Programs Offered |
MS in Marketing for 1-year |
|
Program Fees |
USD 62,700 (INR 52,28,800) yearly |
3. Questrom School of Business, Boston University
Boston University is the leading institute offering masters in marketing without a GMAT for international students. Students who are keen to advance in their marketing careers might consider the MS in Marketing Program offered by the university. Without having to attend the basic business courses given by an MBA degree, prospective students with a marketing career destination will be able to concentrate on the industry of their choice.
|
Type of University |
Public |
|
93 |
|
|
Programs Offered |
Masters in Marketing 24 months |
|
Program Fees |
USD 61,500 (INR 51,28,730) yearly |
4. Florida International University
Florida International University is a research-based public university that is noted for providing its students with a high-quality education. Digital marketing, brand development, and marketing analytics are the three primary strategic topics with a specific concentration presented in the Master of Science in Marketing (MSM) program at FIU Business.
With just 10 months to complete your degree, you can have the technical expertise, in-depth analytical abilities, and adaptability needed to succeed as a marketing leader.
|
Type of University |
Public |
|
556 |
|
|
Programs Offered |
Masters in Marketing 10 months |
|
Program Fees |
USD 31,262 (INR 26,07,060) complete course |
5. University of Alabama
One of the best marketing masters programs in the US by the university, it involves a non-thesis program created to provide students with advanced analytical marketing abilities and practical expertise to begin a career in one of the many rapidly expanding sectors of marketing. Students will have a clear picture of marketing via digital and social media; decision-making using marketing analytics; insight development; management consulting and project management; and professional selling and sales management.
|
Type of University |
Open |
|
951-1000 |
|
|
Programs Offered |
MS in Marketing (1-year program) |
|
Program Fees |
USD 33,514 (INR 27,94,870) yearly |
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MS vs. MBA in Marketing
Students choose marketing graduate degrees to broaden their networks and develop advanced business knowledge and abilities in preparation for a career in marketing. If you want to be a marketer, the next step is to consider whether a Master of Marketing or an MBA with a marketing specialization is ideal for you. Business schools provide both degrees, but they are tailored to different levels of expertise.
|
Based on Comparison |
MS Marketing |
MBA in Marketing |
|
Work Experience |
Best for freshmen with two years working experience |
Freshmen with and without work experience can apply |
|
Focus |
The major focus is on technical skills in the area of specialization. |
A major focus is on theory, practical training, and exposure to business and management skills. |
|
Job Scope |
There is a good scope in Engineering, Health Science, Teaching, Research, etc. |
MBA in marketing offers scope in banking, investment, finance, etc. |
|
Eligibility |
Completed bachelor’s degree with a minimum 60-75%, GRE scores, English language proficiency test scores, and supporting documents. |
Completed bachelor’s degree with minimum score of 75%, GMAT/ GRE scores, proof of English language, and others |
Course Curriculum for Masters In Marketing In USA
Top marketing master's programs The USA curriculum is divided into different credits. The course is either one year or 10 months. Students pursuing the best marketing masters in the USA get insight into the industry through the curriculum. Students in master's in marketing programs can choose to focus on a particular subject or industry that is most relevant to their professional objectives. These specializations could include:
- Social media marketing
- Public relations,
- Sales management
- Communication
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Eligibility Criteria & Admission Requirements for Masters in Marketing in USA
To pursue marketing programs, students need to fulfill the Master in Marketing requirements to get admission effectively. The following MS in Marketing USA eligibility criteria are:
- Bachelor's Degree
- English Language Proficiency Test Scores
- GRE or GMAT Test Scores
- Work Experience
- USA Student Visa
- Additional Requirements
Let us discuss in detail:
Bachelor's Degree
To apply for an MS in Marketing, students must have completed an undergraduate degree with an average required score of 50%-60% in subjects in English and mathematics.
English Language Proficiency Test Scores
The English proficiency test is required for all international students seeking admission to the MS in Marketing program. The IELTS requirement as a part of MS in Marketing USA eligibility, as well as other relevant test results, is listed below:
GRE Or GMAT test score
Many universities in the US ask for either a GRE/GMAT score for admission to masters programs in marketing. However, institutes are seeking no score for the GMAT but for the GRE and other entrance exams. The general score for the GRE is 310, and for GMAT- 500-550. You will find universities offering masters in marketing in the USA without a GMAT.
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Work Experience
Not all universities offering masters in marketing require work experience. However, having 2 years of work experience will work.
USA Student Visa
To apply for a USA student visa, international students should apply after getting an acceptance letter from the applied university. Also, check before applying for an F-1 student visa which is valid based on the program in which you enroll..
Documents Required for Masters in Marketing in USA
- Academic Transcripts
- Updated Resume
- Letters of Recommendation
- Statement of Purpose
- Evidence of relevant job experience
- Essays
- Proof of Funding for living and study expenses
- Valid Passport
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Admission Process for Masters in Marketing in USA
International students who want to study top marketing master programs need to follow the admissions process to get admitted to a US university. The following step-by-step process should be followed:
- Search for the marketing master programs offered by the top US universities and visit the official website to gather information.
- Once selected, the universities apply for the marketing program, fill out the application form available on the website, and pay the application fee.
- Check all the needed documents for the admission process and upload them online before the deadline date.
- If your application is accepted, you’ll receive an email from the applied universities for masters in marketing programs.
- Prepare for the interview rounds with the university.
- If selected, you'll get an acceptance letter from the applied university, and you need to give the confirmation letter within the allocated time.
- After the final confirmation, pay the tuition fee of the applied program and also apply for a USA student visa.
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Cost of Studying Masters in Marketing in the USA
The cost of pursuing the best marketing master's in the USA varies depending on the type of institution you choose and the lifestyle you have. The Master in Marketing USA ranking of universities and other aspects determine the overall cost.
Tuition Fees
The tuition fees cover different aspects of the course. On average, the annual cost of tuition fees for a master's in marketing in the USA is around USD 31,262 (INR 26,07,060). It also depends on the mastery of marketing in the USA ranking it holds.
Cost of Living
The average cost of living in the US for international students is around USD 20,000 (INR 16,67,880) per year. The amount is determined by your lifestyle, the type of residence you choose, and the many services you utilize while studying in the USA.
|
Facilities |
Cost Per Month |
|
Accommodation |
USD 14,400 (INR 12,00,870) |
|
Food |
USD 3000 (INR 2,50,180) |
|
Entertainment |
USD 2500 (INR 2,08,490) |
|
Study Materials |
USD 2400 (INR 2,00,150) |
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Scholarships Offered For MS in Marketing in the USA
The expense of studying in the United States is significantly higher than in other nations, which may be a big issue for many international students. To alleviate this load, numerous organizations and colleges offer financial assistance in the form of scholarships, loans, and other grants.
|
Scholarships |
Amount Granted |
|
AAUW International Fellowship |
USD 30000 (INR 25,01,820) |
|
FIU Online Academic Merit Scholarship |
Varies |
|
SGA Residential Scholarship |
USD 2000 (INR 1,66,790) |
|
Graduate School Fellowship |
USD 15000 (INR 12,50,910) |
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Job Scope after Masters in Marketing In USA
Marketing graduates are typically offered positions in a company's advertising, marketing, and sales departments. Masters in Marketing is quite a popular course. After completion of the course, students can pursue any of the higher positions in companies with an overall annual package of USD 72,000 (INR 60,04,370)
|
Job Roles |
Salary |
|
Marketing Manager |
USD 72,000 (INR 60,04,370) yearly |
|
Marketing Director |
USD 99,000 (INR 82,56,010) yearly |
|
Marketing Coordinator |
USD 46,000 (INR 38,36,120) yearly |
|
Marketing Analyst |
USD 59,000 (INR 49,20,250) yearly |
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From the Desk of Yocket
Pursuing a master's in marketing in the USA opens up immense opportunities to launch your career. Top US programs deliver unrivaled practical learning, hands-on projects with global brands, and access to industry connections. Upon graduating, leverage your specialized skills and networks to secure a high-ROI marketing role. With diligence and an innovative spirit, you can climb to leadership heights at a dynamic American firm. The time is now to gain that extra edge from a leading US institution. Plant the seeds for marketing success and watch your career blossom.
Looking to become a marketing trailblazer in the world’s biggest consumer economy? A master’s in marketing from the USA unlocks immense opportunities. Tap into exclusive counseling, tools, and more from Yocket Premium.
Get the edge on the competition with Yocket’s profile-building toolkit, university shortlisting assistance, visa guides, and more. Connect 1-on-1 with experts to craft a solid application for your dream US marketing program. Take your career to new heights in 2024 with Yocket Premium!
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