Masters abroad: preps and steps

A Guide to Masters in Digital Marketing Australia: How to Pursue Digital Marketing in Australia?

Yocket Editorial Team

With an increasing demand for digital marketing experts, there has also been a rise in the  digital marketing courses in Australia. There is definitely no dearth of universities in the country offering excellent courses- both short term and long term; taught through an experienced set of educators.

Some of the major topics covered through a masters in digital marketing australia, include consumer behaviour, social media communication, and marketing communications. Besides modern methods of teaching and insight, students also get some of the best job opportunities in Australia and other countries. And therefore, the scope of digital marketing in Australia is immense! So, without any further ado let us dive into the ever attractive world of digital marketing in Australia!

Education System in Australia

Table of Content

Why Study Masters in Digital Marketing in Australia?

To study digital marketing in Australia students don't have to spend huge amounts over fees, also universities offer a great exposure to students with practical learning experience.

Some more reasons to pursue digital marketing in Australia are-

  • Deep Insight of Digital Marketing: MS digital marketing Australia offers students a deep insight of how online promotion of goods and services takes place through digital channels.
  • Top Ranking Universities: Australia is home to some top ranking universities under QS that offer digital marketing courses in Australia. These universities provide students with wider course options to choose and apply for the course.
  • Better Career Scope: The scope of digital marketing in Australia is quite promising. The Australian digital marketing field is also expanding; therefore there will be a rising need for digital marketing experts in the labour market, making it a very lucrative career option. Some of the popular job profiles are- SEO Specialist, Social Media Marketer, email marketer, and others.
  • Quality Education: Some of the top universities in the world for a masters degree are located in Australia. Top notch faculty are known to educate contemporary advancements in the industry, reciprocate both academic and practical knowledge, and develop great market research abilities.

Study Masters in Australia

Top Universities Offering Digital Marketing in Australia

There are several top universities offering social media marketing courses australia. Some of the best ones have been listed below:

  1. University of Melbourne
  2. La Trobe University
  3. University of Sydney
  4. Deakin University
  5. RMIT University
  6. University of New South Wales
  7. Victoria University

Let us know about all of these universities in depth:

1.  University of Melbourne

Students who have completed Bachelor of Commerce (or equivalent) with marketing degrees or are experienced marketing professionals are eligible for the digital marketing course Melbourne at UofM. Through the course students will be able to understand about the best ways to create innovative viral content, which digital metrics matter, how to design the digital customer experience, and best-practice examples from leading experts in the field.



QS University Ranking 2023


QS Subject Ranking 2022


Program Offered

Master of Digital Marketing- 18 months

Program Fees (Annual)

AUD 13, 5720 (INR 72,00,000)

Popular Universities in Melbourne

2.  La Trobe University

The masters in digital marketing at La Trobe University offers a great exposure to students. Students acquire the cross-disciplinary abilities, digital expertise, and strategic attitude necessary to lead any digital organisation with a Master of Digital Marketing Communications degree. Moreover, students get advanced knowledge on using digital channels to reach customers, creating new products, enhancing the customer experience, visualising, and other topics.



QS University Ranking 2023


QS Subject Ranking 2022


Program Offered

Master of Digital Marketing Communication- 2 years

Program Fees (Annual)

AUD 46362 (INR 25,00,000)

3.  University of Sydney

If you are looking for universities offering digital marketing courses Sydney, the University of Sydney is the best. This unique degree program offers a flexible course of study in a variety of areas related to digital communication and culture, including the most recent advancements in internet platforms, social media, research tools, digital audiences, online governance, cross-media creative, and video games. People pursuing professions in industries where digital media is having the most changes are the target audience for this program.



QS University Ranking 2023


QS Subject Ranking 2022


Program Offered

Master of Digital Communication and Culture- 2 years

Program Fees (Annual)

AUD 60,000 (INR 32,35,363)

Popular Universities in Sydney

4.  Deakin University

The masters in digital marketing course at Deakin University allows you to study the cutting-edge theories and frameworks that support contemporary digital marketing and help you diversify your knowledge and abilities. During the course, you will be able to improve your research, strategy, and communication abilities, and also come to understand the commercial and entrepreneurial acumen required to expand a business. You will be successful in the higher levels of company with such specialised knowledge.



QS University Ranking 2023


QS Subject Ranking 2022


Program Offered

Master of Marketing- 2 years

Program Fees (Annual)

AUD 58,000 (INR 31,27,517)

Looking for digital marketing courses in Australia for international students? Speak to our Yocket Counsellors!

5.  RMIT University

RMIT University is the leading institute offering digital marketing courses in Australia for international students. The specialisation can expand your understanding of a certain business subject and help your future career. The course is created to address the market requirement for experienced workers with a breadth of transferable skills. You will also have a deeper grasp of and skills in these specialised marketing fields.



QS University Ranking 2023


QS Subject Ranking 2022


Program Offered

Master of Marketing- 2 years

Program Fees (Annual)

AUD 32,000 (INR 17,25,527)

How to Study in Australia After 12th?

6.  University of New South Wales

The MSc in Strategic and Digital Marketing at University of New South Wales is designed for students who have recently completed their undergraduate studies, those with some work experience, "seasoned" practitioners who want to consolidate. The course material is presented both on-campus and online, aiming to develop the next generation of marketing practitioners, strategists, and leaders who are commercially sensitive to audience research insights.



QS University Ranking 2023


QS Subject Ranking 2022


Program Offered

MSc Strategic and Digital Marketing- 2 years

Program Fees (Annual)

AUD 60,000 (INR 32,35,363)

Universities Accepting TOEFL in Australia

7.  Victoria University

Victoria University is the leading institute to pursue masters in digital marketing courses in Australia. Students receive a platform to conceptualise the process of entering a market using modern marketing strategies, practise, and research insights, and to put value propositions into practise in response to challenging real-world problems. The course is provided by marketing, digital, and public relations experts who have won awards for their teaching, learning, and research.



QS University Ranking 2023


QS Subject Ranking 2022


Program Offered

Master of Digital Media- 2 years

Program Fees (Annual)

AUD 20,000 (INR 10,78,454)

MBA vs MS Digital Marketing Australia

Although the goal of the both levels of the program is the same, there is a stark difference between MBA and MS digital marketing Australia. Some of these are mentioned below-






Combines cutting-edge marketing principles and skill development with sophisticated business and managerial courses

Emphasises on marketing strategy, brand development, consumer behaviour, research and analytics, digital media, and public relations, among other fields



12 to 24 months

Some popular courses include Business Ethics, Strategic Digital Marketing, PR and Business Policy.

10 months to 2 years

Some employment prospects for this degree include Account Executive, Marketing Analyst, Digital Marketing Manager and others.



Business Strategy

Organisational Behaviour

Marketing Management

Marketing Management

International Marketing

Services Marketing


Public Relations

Who can Pursue?


Students who are job focused and need to study in any specialisation area

Students interested in a particular aspect of marketing, such as analytics, digital media, mass communication, or data science and journalism


AUD 3,600-10,000

AUD 10,000-47,000

Suggested: Top MBA Colleges in Australia  

Course Curriculum for Masters in Digital Marketing in Australia

Depending on your mode of study and university of choice, this degree can be earned in 1.5 to 2 years. The curriculum focuses on using digital tools and applications to help businesses achieve their marketing objectives.

Listed below are some of the courses you may enrol in:

  • Marketing in a Digital World Micro master’s Program
  • Advertising and Brand Management
  • Applied Digital Marketing
  • Digital and Social Media
  • Masters in Digital Marketing

Curriculum covered under MS in digital marketing in Australia

  • Customer Experience Design
  • Content Marketing
  • Strategy and Planning
  • Digital Social Selling

Know More About Studying in Australia

Application Requirements for Australia

Australia Student Visa Requirements

Universities in Australia Without Application Fees

Studying in UK vs Australia

Eligibility Criteria and Documents Required for Digital Marketing Courses in Australia

As a part of admission for the digital marketing courses in Australia for international students, it is important to know about the eligibility criteria and documents required for admission.

Mentioned below is an overview of different criteria and admission requirements:

  1. Bachelor’s Degree Certificate
  2. English Language Requirements
  3. GRE/GMAT Scores
  4. Work Experience
  5. Passport and Visa
  6. Additional Requirements

Let’s discuss in detail:

Bachelor’s Degree Certificate

Students will have to submit their bachelor's degree certificate from marketing related areas. As a part of application, students need to score 60-70% from a recognized university with the minimum GPA of 2.5-3.0.

English Language Requirements

International students must present their IELTS and TOEFL score for proficiency in the language. The minimum score range are:


Different universities from different countries demand a GMAT/GRE score as a part of admission requirements. However, the score may differ. The common score required is-

  • GRE- 350 or more
  • GMAT- 650 or more

Suggested: GMAT Colleges in Australia

Work Experience

Having work experience in marketing, especially in digital marketing can be an added advantage. The common total work experience to pursue social media marketing courses Australia is around 2-3 years.

Passport and Visa

As a part of the admission process in a university abroad, students need to be ready with their passport and visa for the respective country. The best is to apply for the student visa 3 months prior to travelling.

Guide to Australian Student Visa

Documents Required For Australian Academy of Digital Marketing:

Students seeking admission at top universities for Australian Academy of digital marketing will have to submit below documents:

Australia Intakes and Deadlines

Admission Process for Masters in Digital Marketing Australia

You should follow these important steps to get admission into the top universities-

  • First of all, you need to finalise your specialisation and then have a look at the best universities that are offering the program.
  • Now you can browse the official website of the university and collect all the essential details required for your admission to the course.
  • Submit scanned copies of all the documents mentioned such as high school certificates, letters of recommendation, test scores, etc.
  • Fill out your application form with all the necessary details and submit the fees.
  • After the application is processed, you might be called for an interview with the board of directors of the university.
  • Once you pass the interview, you will receive the admission letter from the university and you can finally book your seat for the course.
  • Pay your term fees and start your course in time.
  • Attend the interview as a part of the admission process from the university.
  • Once you get the admission letter after clearing the interview process, you may book your seat at the university.
  • Now pay the tuition fees by agreeing to all the terms and conditions of the university.

Cost of Studying MS Digital Marketing Australia

Students when applying for Ms Digital marketing Australia need to consider the overall cost of studying. The overall cost is divided into 2 categories: tuition fees and living expenses.

Tuition Fees

The average annual fee at top universities or colleges for Ms Digital marketing Australia is around AUD 20,000- 30,000 (INR 15, 91,818- 23, 87,727).

Cost of Living

On average, students have to spend about AUD 1,000- 1,500 - 2000 (INR 7, 9655-11, 9483) per month on their living expenses. The expenses include- can include housing, transportation, food, study materials, entertainment, and other costs.

Cost of Living in Australia

Scholarships to Study Digital Marketing in Australia

Depending on the university you select, studying in Australia may be expensive. Nevertheless, the government and educational institutions make care to offer funding options that are particularly beneficial to overseas students as it significantly lowers their financial load. Some of the grants offered are-


Amount Granted

Sydney Scholars Awards Australia

AUD 6,000 (INR 477,601)

Heinrich Boll Foundation Scholarships

AUD 1,354.65 (INR 107,922) per month

Research Stipend Scholarship- RMIT University

AUD 31,000 (INR 1,644,455)

MBA Scholarships in Australia

Career Scope of Digital Marketing in Australia

Digital marketing specialists are rapidly increasing in Australia. Students want to pursue this lucrative career due to the continuous growth of the market. There is promising digital marketing scope in Australia, as businesses are embracing the growth of digital media, which is creating job opportunities. Some of the job opportunities are-

Job Role

Annual Salary

Digital Marketing Manager

AUD 129,000 (INR 69,56,030)

Event Marketing                

AUD 70,000 (INR 37,12,963)

Marketing Advisor

AUD  99,000 (INR 53,38,349)

Search Marketing Strategist

AUD 143,000 (INR 77,10,948)

Job Prospects in Australia for International Students

By pursuing masters in digital marketing Australia, you can expect good compensation from a career in digital marketing, especially if you have experience in the field. By outlining the prerequisites and helping you through the application process for a master's in digital marketing in Australia, we hope that this blog has been helpful to you. If you are looking for more information, Yocket professionals are here to help you!

Frequently Asked Questions about Masters in Digital Marketing in Australia

Ques. Is Digital Marketing a good career in Australia?

Ans. Yes, there is a good demand for digital marketers in Australia. In the next few years, there will be a solid growth in jobs for fresh graduates.

Ques. Is Digital Marketing in demand in Australia?

Ans. Australia has seen steady growth in the number of foreign-born digital marketing specialists working there. Students with a technical degree therefore have a solid future.

Ques. Does Digital Marketing offer a stable career?

Ans. Digital Marketing is one of the well-paying fields and is growing. So there is good stability.

Ques. What will you learn in master's in digital marketing Australia?

Ans. Students who enrol in a master's program in digital marketing learn how to provide targeted content for any audience and make data-driven marketing decisions.

Ques. Which course is best after a Master's in digital marketing?

Ans. Post completion of the Master’s in digital marketing in Australia, students can pursue a PhD course in digital marketing or any similar.

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