Top Universities for Masters in Digital Marketing Australia 2024

Course Curriculum/Syllabus For Masters in Digital Marketing in Australia

Australian institutions design their Digital Marketing curriculum to cover both theoretical foundations and practical applications of international students. These subjects give you a competitive edge in the job market. They teach subjects like:

• Digital Marketing Strategy and Planning
• Social Media Marketing and Analytics
• Search Engine Marketing (SEM) and Optimization (SEO)
• Content Marketing and Creation
• Digital Analytics and Data-Driven Marketing
• E-commerce and Digital Business Models
• Marketing Automation and Technology
• Digital Customer Experience
• Integrated Marketing Communications
• Digital Marketing Ethics and Privacy

Top Universities in Australia for Masters in Digital Marketing

The following table presents a quick comparison of top Australian universities offering Master’s programs in Digital Marketing. Each institution is known for its quality education, global ranking, and competitive tuition fees, making them attractive options for aspiring digital marketing professionals.  

Review the table for insights on each university's standing and estimated program costs.

Here's a comprehensive overview of the top institutions:

1. University of Melbourne

The University of Melbourne’s Master of Digital Marketing program is a top choice for aspiring digital marketing professionals, thanks to its globally recognized curriculum and close industry ties. This 18-month, on-campus program ranks at an impressive 146th globally, offering students hands-on learning with industry experts. 

With language requirements, including an IELTS score of 6.5 or a TOEFL score of 90, students gain vital skills to excel in the digital landscape. The program’s total tuition fee is AUD 57,338 (approximately ₹32.27 lakhs).

2. Curtin University

Curtin University’s Master of Digital and Social Media program offers a dynamic blend of digital marketing theory and hands-on industry experience, ideal for students aiming to thrive in the digital sector. This 18-month, on-campus program holds a global ranking of 366 and requires an IELTS score of 6.5. 

With a total tuition fee of AUD 45,858 (about ₹25.84 lakhs), the program prepares students for success in the fast-evolving world of digital and social media.

3. Victoria University

Victoria University’s Master of Digital Media program is designed for students seeking hands-on experience in digital media, with a strong emphasis on practical skills. This two-year, on-campus program ranks among the 601+ globally and requires an IELTS score of 6.5. 

With a total tuition fee of AUD 64,400 (approximately ₹36.27 lakhs), it prepares students for impactful careers in the digital media industry.

4. University of Southern Queensland

The University of Southern Queensland (USQ) offers a Master of Business in Digital Marketing tailored for students aiming to build practical skills with strong industry connections. This flexible two-year program is available both on-campus and online, making it accessible to a broad range of students. 

Ranked among the 801+ globally, it requires an IELTS score of 6.5 and has a total tuition fee of AUD 64,000 (about ₹36.05 lakhs), equipping graduates for success in digital marketing.

5. Swinburne University

Swinburne University’s MBA in Digital Marketing merges foundational business administration with in-depth digital marketing expertise, ideal for those looking to lead in the digital economy. This two-year, on-campus program ranks among the 401+ globally and requires an IELTS score of 6.5. 

With a total tuition fee of AUD 69,800 (approximately ₹39.31 lakhs), it equips graduates with the strategic and technical skills needed to excel in digital marketing management.

6. Charles Sturt University

Charles Sturt University’s Master of Applied Digital Marketing provides a targeted approach to digital marketing education, suitable for those seeking practical, industry-relevant skills. This 1.5-year program is offered both online and on-campus, making it accessible to a wide range of students. 

Ranked among the 801+ globally, the program requires an IELTS score of 6.5 and has a total tuition fee of AUD 49,488 (approximately ₹27.87 lakhs).

Suggested: Top MBA Colleges in Australia

Eligibility Criteria and Documents Required for Digital Marketing in Australia

As a part of admission for the digital marketing courses in Australia for international students, it is important to know about the eligibility criteria and documents required for admission.

Mentioned below is an overview of different criteria and admission requirements:

1. Bachelor’s Degree Certificate
2. English Language Requirements
3. GRE/GMAT Scores
4. Work Experience
5. Passport and Visa
6. Additional Requirements

Let’s discuss in detail:

Bachelor’s Degree Certificate

Students will have to submit their bachelor's degree certificate from marketing related areas. As a part of application, students need to score 60-70% from a recognized university with the minimum GPA of 2.5-3.0.

English Language Requirements

International students must present their IELTS and TOEFL score for proficiency in the language. The minimum score range are:

• TOEFL- 90-110
• IELTS- 6.0-7.5
• PTE- 69 or more

GRE/GMAT Scores

Different universities from different countries demand a GMAT/GRE score as a part of admission requirements. However, the score may differ. The common score required is-

• GRE- 350 or more
• GMAT- 650 or more

Suggested: GMAT Colleges in Australia

Work Experience

Having work experience in marketing, especially in digital marketing can be an added advantage. The common total work experience to pursue social media marketing courses Australia is around 2-3 years.

Passport and Visa

As a part of the admission process in a university abroad, students need to be ready with their passport and visa for the respective country. The best is to apply for the student visa 3 months prior to travelling.

Suggested: Guide to Australian Student Visa

Documents Required for Master’s in Digital Marketing in Australia

Students seeking admission at top universities for Australian Academy of digital marketing will have to submit below documents:

• Translated transcripts of previous institutions
• Standardised test scores (GMAT/GRE)
• Letter of Recommendation- (At least 2)
• Statement of Purpose
• Financial Proof
• Updated CV/Resume
• Copy of passport
• Study Permit

Suggested: Australia Intakes and Deadlines

Admission Process for Masters in Digital Marketing Australia

his guide outlines the steps to ensure a smooth transition into your desired academic program.

1. Research and select suitable universities.
2. Check specific program requirements.
3. Prepare and submit an online application.
4. Submit supporting documents
5. Pay application fees
6. Await admission decision
7. Accept the offer and apply for a student visa.

Cost of Studying MS in Digital Marketing in Australia

Students when applying for Ms Digital marketing Australia need to consider the overall cost of studying. The overall cost is divided into 2 categories: tuition fees and living expenses.

Tuition Fees

Tuition fees are one of the most significant components of your overall study costs. Depending on the type of program and the university you choose, fees can vary widely, so it's important to be aware of the ranges to budget effectively for your education.

Living Expenses (Monthly)

In addition to tuition fees, living expenses can significantly impact your overall budget while studying abroad. This section outlines the average monthly costs for accommodation, transportation, and food in major Australian cities, helping you gauge your financial requirements as an international student.

Suggested: Cost of Living in Australia

Scholarships to Study Digital Marketing in Australia

Higher education in Australia can be a considerable financial investment, but various scholarships are available to ease the burden. This section explores different scholarship opportunities, enabling students to find funding that aligns with their academic pursuits and aspirations.

1. Australia Awards Scholarships

2. Endeavour Leadership Program

3. University-specific merit scholarships

4. Research Training Program (RTP) Scholarships

5. Australian Government Research Scholarships

Suggested: MBA Scholarships in Australia

Career Opportunities After Master's of Digital Marketing in Australia

Digital marketing specialists are rapidly increasing in Australia. Students want to pursue this lucrative career due to the continuous growth of the market. There is promising digital marketing scope in Australia, as businesses are embracing the growth of digital media, which is creating job opportunities. Some of the job opportunities are:

Top Recruiters and Average Salaries

The job market in Australia is thriving, especially for marketing roles. This section highlights some of the top positions available, along with their average annual salaries in both AUD and INR, giving prospective students a clear picture of the financial rewards associated with their chosen career paths.

Suggested: Job Prospects in Australia for International Students

From the Desk of Yocket

At Yocket Premium, we understand the complexities of pursuing higher education abroad. Our experienced counselors provide comprehensive support throughout your application journey, from university selection to visa assistance. We're committed to helping you achieve your dream of studying Digital Marketing in Australia.