What is MBA In Marketing? Overview, Subjects, Colleges & Scope

An MBA in Marketing hones your analytical skills and fosters creativity essential for a successful marketing career.

It prepares you for the fast-paced, competitive business world by teaching you consumer behavior, market research, and strategic communication. A few key reasons to pursue an MBA in Marketing are:

• Skill Development: Here you will learn market analysis, branding, digital marketing, and customer relationship management.
• High Employability: An MBA in Marketing opens up roles in top companies as marketing managers, brand strategists, or market research analysts.
• Leadership: It prepares you for leadership positions in marketing departments or as Chief Marketing Officer (CMO).
• Global Perspective: Provides exposure to international marketing strategies and global business practices.

An MBA is one of the most lucrative professional degrees, and universities like HBS, Said in Oxford, and Wharton School of Business offer the best MBA in Marketing programs abroad.

For an MBA in Marketing in India, the following top business schools are highly recommended for their excellent programs, faculty, and placement opportunities. Institutions like IIM C boast 100% placements, salaries going as high as INR 1.2 cr annually.

Here are some of the best options you should consider:

For an MBA in Marketing, you need a bachelor’s degree from a recognized institution, a competitive score in entrance exams like CAT, MAT, or GMAT (depending on the institution and country).

Familiarising yourself with the program requirements will help you navigate the application process effectively:

The cost of an MBA in Marketing varies widely, ranging from INR 18–30 lakhs annually in India, while international programs may cost between INR 32–81 lakhs per year. Additional expenses include accommodation, food, study materials, and personal costs, depending on location and lifestyle.

India

In India, an MBA in Marketing costs between INR 18–30 lakhs annually, depending on the institution. Monthly living expenses, including accommodation, food, transportation, and study materials, typically range from INR 15,000–40,000, influenced by location and personal lifestyle.

Abroad

Studying for an MBA in Marketing abroad can cost between INR 32–81 lakhs annually, depending on the country and university. Additional monthly expenses like accommodation, food, transportation, and study materials can add INR 50,000–1.5 lakhs, varying by lifestyle and location.

An MBA in Marketing covers a diverse range of subjects that build a strong foundation in business and marketing strategies. You will learn several core subjects that are essential for your career in marketing, such as:

• Marketing Strategy: Here, you'll learn how to develop and implement effective marketing strategies that align with business goals. This includes analysing market trends and competitive landscapes.
• Brand Management: This subject focuses on building and maintaining a strong brand identity. You'll explore how branding impacts consumer perceptions and loyalty.
• Consumer Behaviour: Understanding how consumers think and make decisions is crucial. You’ll study the psychological and social factors that influence purchasing behaviors.
• Market Research: You’ll gain skills in gathering and analysing data to inform marketing decisions. This includes both qualitative and quantitative research methods.
• Digital Marketing: Very relevant to our current scenario, this covers online marketing strategies, including social media, SEO, and email campaigns, equipping you with tools to thrive in a digital landscape.

Whether you’re a graduate student or a full-time professional, you can access MBA in Marketing courses to help enhance your career. These are some of the options available:

Full-Time MBA

This traditional two-year program immerses you in a comprehensive curriculum, offering in-depth knowledge of marketing theories and practices.
Part-Time MBA: Ideal for working professionals, this program allows you to balance your studies with your careers. Classes are often scheduled during evenings or weekends, enabling you to apply what you learn in real time to your jobs while minimising disruption to your work life.

Executive MBA (EMBA)

Designed for seasoned professionals, the EMBA focuses on advanced management and leadership skills. Participants benefit from a cohort model, and share experiences with peers. 

Online MBA

This flexible format allows you to complete coursework remotely, making it suitable for a wide range of professionals. Online MBAs often use digital platforms for lectures and discussions, providing a convenient way to earn a degree without the need to relocate or commute.\

Suggested: MBA in Digital Marketing Abroad

In India, common MBA entrance exams are CAT, XAT, and CMAT, which focus on quantitative, verbal, and logical reasoning skills. 

In foreign countries, the GMAT and GRE are widely accepted. They evaluate your analytical writing and critical thinking skills.

 Here’s a brief overview of common entrance exams for MBA in Marketing : 

Pursuing an MBA in Marketing helps you develop essential skills such as strategic thinking, data-driven decision-making, and effective communication. You’ll also enhance your expertise in market analysis, brand management, and leadership to excel in competitive business environments. More are discussed below:

• Strategic Thinking: You’ll learn to analyse markets and create effective strategies, helping you make smart, goal-oriented decisions in competitive environments.
• Consumer Behavior Insight: Understand what drives customer choices and preferences, enabling you to design marketing efforts that resonate deeply with your target audience.
• Digital Marketing Proficiency: Gain skills in SEO, social media, and online campaigns, for reaching and engaging today’s digital-savvy consumers.
• Brand Management: Master techniques to build, position, and maintain a strong brand, ensuring it stands out and builds loyalty in the marketplace.
• Analytical Skills: You’ll interpret data to make informed marketing decisions, allowing you to measure success and adjust strategies based on real-time insights.

Suggested: 

After an MBA in Marketing, you can expect an average salary of USD 100,000 (INR 80 lakhs) abroad, and INR 15 lakhs in India. You can pursue roles such as Marketing Manager, Brand Manager, and Digital Marketing Specialist, driving business growth and developing innovative strategies.

Here are Job Roles and Career Paths after studying MBA in Marketing:

With renowned MBA in Marketing programs at top-ranking instructions in India and abroad, you will gain valuable insights and hands-on experience that elevates your career in a competitive landscape. To make informed decisions on your MBA journey, schedule a consultation call with Yocket experts. With 15+ years of industry experience and 10,000+ success stories, Yocket is here to help you make your MBA journey a success.