How to individualize personal statements to schools?

Question

So all of the personal statement advice I see says to personalize each statement to the school and make it clear you've researched the program. However, beyond not copy and pasting a statement and maybe name-dropping some faculty, how do you do this? Most programs I'm applying to are pretty similar, they focus on the field I want and they have good interdisciplinary programs. How do I make it clear I've looked into the program without being generic or overly complimentary (i.e. this is the best program ever)?  
    
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Sid Gonzo · Answer

Oh that's a great idea! Is it okay to include details about working with a professor in the future in said field even though I have no interest in research?

Prathik D10 · Answer

The trick is to keep the 1st and last Para the same and in between tweak on according to the university to make it look personal

Prathik D10 · Answer

It's not recommended if it's not a research oriented program but you can explain like the professor's work made you apply to them etc

How to individualize personal statements to schools?

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