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Graduate destinations after Masters in Media

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Rohan Deshmukh
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No one can deny that in today’s modern day world every work requires a pinch of ‘Creativity’. One cannot simply tag an occupation – like HR or Teaching as boring and monotonous based on what one hears about it. If one does so, it merely reflects the lack of knowledge about a particular field or occupation. But what can one say about a profession, like Media, which is already positively stereotyped as creative and demanding? Perhaps, a lot more planning as well as imagination can be well expected from this active profession. Bunch of skills combined with loads of personal determination can take you places. This article will help you route your International journey in Media by familiarising you with various popular as well as lesser known graduate destinations that media offers!

  • Multimedia specialist

As the name suggests, a professional who understands the multimedia, is a multimedia specialist. Demand can be seen for the same in the entertainment industry with opportunities like Digital camera operator, Sound engineering technician, Film and video editor, Sound effects editor, Audio recording engineer, Game designer, Animator. Specialised courses in all these fields and more are easily available in the country and abroad. One can study these courses and make a handsome paying career for themselves!

  • Media Planner

The basic job includes identifying which media platforms would be the best to advertise a client's brand or product. They work within advertising agencies and media planning agencies. They help their clients to be enabled to maximise the impact of their advertising campaigns through the use of a range of media. Various courses in the field of Advertising are available to avail this opportunity.

  • Programme researcher, broadcasting/film/video

TV Researchers originate or develop programme ideas, drawing on their knowledge and understanding of industry requirements, and present their findings to decision makers. They are also fact checkers and brief writers who write scripts for on-screen presenters. They work across all genres of television production.

  • Public relations officer

Public relations (PR) is about managing reputation. A career in PR involves gaining understanding and support for your clients, as well as trying to influence opinion and behaviour. You'll use all forms of media and communication to build, maintain and manage the reputation of your clients.

  • Runner, broadcasting/film/video

The role of Runner is the entry-level position within the film production industry - the first rung on the ladder. Many highly successful Directors, Producers or Technicians begin their careers as Runners. They are usually supervised and instructed by Assistant Directors.

  • Social media manager

The most important thing to do before hiring a social media specialist is to understand what role social media plays in marketing. It's a tool. Social media is a communication tool in marketing. It makes you accessible to people: those interested in your product and those that don't know your product. Social media managers are now on the rise as business enteties are embracing the social media more than ever.

  • Television/film/video producer

Producers play an integral role in the television, film and video industries. In this role you will oversee each project from conception to completion and may also be involved in the marketing and distribution process. You'll work closely with directors and other production staff on a shoot.

  • Web content manager

In addition, employers may require knowledge of website development or content management systems. A web content manager is typically responsible for the content that appears on a website. They are typically in charge of content producers, content placement and content quality as well. Copy writers and content managers engage in producing/managing exciting content that can keep the audience engaged.

Niche fields in the industry exist but require near brilliance to be able to pull off such positions. Most of these positions are those which are occupied at a senior level of influence and responsibility. Broadcast journalists, editors of reputed magazines/newspapers, event managers and writers are such people.

In the end, the whole game of where you end up in this field depends upon your personal struggle. Please, research and explore what suits your personality and interests the best and go for it!

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