Why This College Essay: What It Is, Structure, Tips to Write, and More
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Why This College Essay: What It Is, Structure, Tips to Write, and More

Ever feel that electric spark when you imagine yourself walking the halls of a particular college? Maybe it’s the stunning architecture, the rich history, or the sense of belonging you get just picturing yourself there. That feeling? That’s exactly what colleges want to see in your “Why This College?” essay. 

These essays, a common feature of college applications, are your chance to go beyond grades and test scores. They’re your opportunity to show the qualitative side of your application. It lets the admissions committee see why you, and your unique spark, belong on their campus.

What is a “Why This College” Essay?

A “Why This College” essay is a common part of college application process in the US. It is also your chance to go beyond grades and test scores and tell the admissions committee why their specific college is the perfect fit for you. This essay is about convincing them to accept you and also about showing that you’ve done your research and understand what makes their college unique.

  • Purpose: Colleges use it to see if you’ve researched their school and if you’d be a good fit for their campus community. They want students who are enthusiastic about what the college has to offer and who will contribute to the school spirit.
  • Content: In this essay, you’ll explain why you’re drawn to that particular college. This could be because of their academic programs, research opportunities, extracurricular activities, or even the campus environment. Be specific and mention professors you’d love to learn from, clubs you’d join, or aspects of the school culture that resonate with you.
  • Impression: This essay shows the college that you’re not just applying to a bunch of random schools. It shows you’ve done your research and that you’re genuinely interested in being part of their community.

Structure of a “Why This College” Essay

The “Why Us” essay is your chance to shine beyond grades and test scores. It’s a personal story that shows your qualities and explains why you’d be a valuable addition to the college community. Here’s how to organize your essay for maximum impact:

1. Hook’em in the first paragraph

Start with a bang! Grab the reader’s attention with a surprising anecdote, a thought-provoking question, or a vivid description related to your academic passion. Briefly introduce yourself, your academic goals, and a hint of why this specific college resonates with you. This sets the stage for a compelling narrative.

2. Body paragraphs: Show, don’t tell

Get deeper into the specifics of the college that excite you. Go beyond generic statements by showing your research. Did a particular professor’s work inspire you? Is there a program you can’t find elsewhere? Mention specific details to show your genuine interest in the college’s offerings. 

3.  Connect the dots: You + college = perfect match

Explain how the college’s resources, programs, or environment will help you achieve your academic and personal goals. For example, if you’re passionate about marine biology, talk about how the college’s proximity to a research center aligns with your research aspirations. 

4. Conclusion: A lasting impression

Conclude your essay with an authentic expression of your enthusiasm for the college. Avoid cliches or generic statements. Circle back to your opening anecdote or end with a future-oriented statement that depicts your eagerness to contribute to the college community. This leaves a lasting positive impression on the reader.

Tip: Read your essay aloud. Does it flow smoothly? Does it sound like you? Refine your writing for clarity and a strong voice.

Read also: College Essay Format

5 Tips to Ace the “Why This College” Essay

1. Tailor each essay

Don’t fall into the trap of writing a generic essay that you send to every school. Admissions officers have a knack for spotting these! Instead, acknowledge the unique features of each school. Mention a specific program you admire, a research opportunity that piques your interest, or even a professor whose work you find fascinating. 

2. Research

Take the time to research your target schools. Dig deeper than just basic details like size. Look at faculty websites, student reviews, and course offerings. Did you visit campus or attend an admissions event? Build these details into your essay.  

For example, instead of a bland statement like “This school is a great size,” mention a specific professor whose research aligns with your academic goals or highlight an interdisciplinary program that excites you. 

3. Explain why you and this school belong together

Think about what makes the school stand out and how it aligns with your interests, personality, and goals. Show how the institution’s strengths complement your academic aspirations and career path. Explain how specific resources, faculty expertise, or programs will empower you to achieve your dreams.

4. Ditch cliches

Cliches and generic statements won’t win over admissions officers. Instead, focus on specific details that paint a clear picture of why this particular school ignites your passion. Mention any pre college summer programs, a professor whose work resonates with you, or the opportunity to participate in groundbreaking research. 

5. Show your excitement

Let your excitement for school shine through! Share a positive experience you had with a professor, student, or alum during a campus visit. Describe a specific aspect of campus life that draws you in. However, remember to avoid generic expressions of enthusiasm. Sincerity matters, so find ways to express your genuine passion for the school.

Read also: How to Write a College Application Essays in 2024

Different Types of “Why This College” Essay Prompts

While it might seem like “Why this college” essays simply ask, “Why do you want to study with us?” colleges and universities often have specific prompts in mind. These prompts go beyond a basic answer and show how you respond to instructions and follow directions, which are both crucial skills for academic success. 

The format of these prompts can vary significantly. For instance, the University of Central Florida might encourage a focus on yourself and your experiences. On the other hand, universities like Michigan and New York might ask prompts that dig deeper into what specifically draws you to their institutions.

  • Columbia University: Why are you interested in attending Columbia University? We encourage you to consider the aspect(s) that you find unique and compelling about Columbia.
  • New York University: We would like to know more about your interest in NYU. What motivated you to apply to NYU? Why have you applied or expressed interest in a particular campus, school, college, program, and/or area of study? If you have applied to more than one, please also tell us why you are interested in these additional areas of study or campuses. We want to understand—Why NYU?
  • Stanford University: The Stanford community is deeply curious and driven to learn in and out of the classroom. Reflect on an idea or experience that makes you genuinely excited about learning.

By understanding the specific prompt and tailoring your essay accordingly, you’ll show not only your interest in the school but also your ability to follow instructions and communicate effectively.

Read also: The 10 Dos and Don’ts of College Application Essays

From the Desk of Yocket

The “Why This College” essay is a golden opportunity for you to show your genuine interest in a particular school. It transcends the limitations of grades and test scores, allowing students to paint a vivid picture of how they envision themselves thriving within that specific academic environment. Colleges receive applications from countless qualified students, and the “Why This College” essay allows an applicant to rise above the rest. By showing in-depth research and a clear understanding of the college’s offerings, an applicant convinces the admissions committee that they aren’t just applying to another prestigious college but to a place where they can truly flourish.

However, writing a compelling essay requires avoiding common pitfalls. Generic statements and superficial connections won’t make a strong case. Instead, students should talk about something specific—mentioning specific programs, research opportunities, or student organizations that resonate with their academic and personal goals. This shows not only research but also a genuine fit between the student and the college. Platforms like Yocket help students identify and articulate these specific details, ensuring their essays stand out to admissions committees.


Frequently Asked Questions

What is a “Why This College” essay?

This essay, also known as a “Why Us” essay, is a supplemental essay prompt found in many college applications. It gives you the chance to explain why you’re interested in attending that specific school, beyond just its prestige or ranking.

Why is the “Why This College” essay important?

This essay allows you to stand out from other applicants with similar grades and test scores. It shows the admissions committee that you’ve researched the college and understand what makes it different. More importantly, it shows how the college can help you achieve your academic and personal goals.

How long should the “Why This College” essay be?

You should check the college’s specific word count requirement. It’s usually around 250–500 words.

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  • June 8, 2024

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