Marketing is the study of customer-relationships. It is the most essential part of any business enterprise and helps promote one’s business and its reach in society. According to American Marketing Association, marketing is defined as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”.
A Masters in Marketing course diversifies your skills by studying the practical and theoretical frameworks that underpin great marketing.
Typically, a Masters in Marketing degree lasts one or two years full-time, with part-time and online programs also available. Students will spend the first half of their course taking a series of required, core modules in topics such as marketing theory and practice, consumer behavior, communications, marketing finance and competitive intelligence.
You will then progress to more advanced courses, and get the chance to choose specialized marketing topics that align with your marketing skills, interests and career objectives. While modules offered will vary at each institution, typical specializations you can choose from include brand management, business sustainability, consumer behavior, contemporary marketing practice, customer insight, digital landscape, digital marketing and social media, entrepreneurship, innovation and new product development, marketing analysis, marketing consultancy, marketing strategy, online technology in marketing, and relationship marketing.
Students of Masters in Marketing get to know about the basic principles associated with the field and how they are applied in the real world. Some of the subjects include:
Common skills gained from a graduate marketing degree include:
The requirements for a Masters in Marketing are quite general across the world. Here are some of the basic requirements that you will need:
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